• Launch of 20+ mobiles games (South Park, Assassin’s Creed, Rayman, Trials, The Smurfs, The Trolls, The Raving Rabbids etc.)• Marketing plans set up, in coordination with internal & external teams (Acquisition, CRM, sales, PR, production, finance)• Acquisition campaigns for Branding: media, programmatic, display, Google Ads, reporting & KPIs analysis• Management: goals set up, performance tracking and professional development• Business: regular relationship with Apple & Google, presentation of games to come and upcoming updates on live games• App Store Optimization (ASO): SEO, A/B tests on marketing creatives and store KPIs analysis• Creation of marketing creatives in collaboration with internal teams & agencies, performance tracking of the assets• Tools: Facebook Ads, Facebook Analytics, Snapchat Ads, Google AdWords, Reddit Ads, Tableau, AppsFlyer, App Annie, Storemaven etc.

Strategic Marketing : campaigns set up for difelity program "imagine R"Gamification mechanics set up for the brandConsumer behavior analysis, recommandationsOperationnal Marketing: set up of "Festival des Infos Services RATP" and "Mon Bus Mon Style"Coordination with other departments and collaboration with communication agencies

Competition Watch: publish of benchmarks and analysises on an internal blogStrategic Marketing: identification of online services best practices within the industryConsumer behavior analysis, recommandations to the production teamsInternal communication: weekly newsletter on online marketingFidelity programs analysis and help in the set up Uplay fidelity program