Steve Darnell Email & Phone Number

Cambridge, On , Ca

Center, Tx, Us

Lavergne, Tennessee, Us

Oversaw and managed a $13M channel with customers that included Fastenal, Global Industrial, HD Supply/WhiteCap, Airgas, and Grainger. Teamed up with customer service, product management, warehouse, supply chain, and tech services departments to understand customer needs and proactively resolve any issues.➣ Drove two straight years of double-digit sales growth with Fastenal resulting in the business growing from $5M to $7M; margin grew double digits during the same period.➣ Led high-level business reviews quarterly with the top three customers focusing on reviewing sales numbers, new product launches, pipeline health, and marketing activities. ➣ In charge of all customer trade shows, including the Fastenal customer and employee show, The World of Concrete show, and the Grainger show.

Served as the only national account manager in the company and tasked with developing a $7M channel with customers that included Grainger, Whitecap, Amazon, ABC Supply, Orgill, Home Depot, and Lowes.➣ Facilitated a return to all Orgill market since Max USA had not been allowed to show the product at the markets for the previous three years. The return netted a 25% growth in sales and an increase in new dealers buying into the Max product. ➣ Updated dotcom sites to include all Max USA product offering for Amazon, Lowes, and Home Depot. ➣ Led line reviews with Ace Hardware with a focus on establishing the Max brand as a high-quality product.

Sparks Glencoe, Maryland, Us

Supported the daily business of the Sears Externalization team, working with customers such as Ace, Orchard Supply, Blains, Costco, and International. Served as a key contact with the Ace buying team, building a strong working relationship with both the buyer and buyer’s assistant. ➣ Drove a $2.6M increase in promotions and everyday sales at Ace Hardware.➣ Collaborated with internal Apex teams to coordinate new product launches, ensure accurate forecasts, and working with customer service to resolve escalated issues to a quick resolution. ➣ Developed the new Ace and Orchard Supply planograms which resulted in 25 new SKUs at Ace and >70 SKUs at Orchard Supply.➣ Assisted with the planning and logistics of the annual Ace Hardware show; ordered show samples, helped with setup, and worked directly with the Ace dealers in the booth.

St. Louis, Missouri, Us

Collaborated with the product management team to bring new products to market; accountable for market research, product design, customer interaction, and pricing direction. ➣ Managed the day-to-day business of a $16M channel division; customers included Lowes, Home Depot, Menards, True Value, Orgill, Walmart, and Ace.➣ Drove $7.25M in new business as a result of facilitating a storage line review with Lowe’s that resulted in two new SKUs in 1700 Lowe’s stores nationwide. ➣ Modified existing products to fit Lowes storage department per customer needs and specifications, resulting in the placement of nine new SKUs in Lowe’s stores nationwide. ➣ Led line reviews with Lowe’s with a focus on product mix, the impact of new products on the current SKU mix, the profitability of programs, and the impact on existing customers.

Braselton, Ga, Us

Managed and grew the 2-Step wholesale channel; customers included Do It Best, Ace, True Value, Orgill, Distribution America, and LMC. Worked with the logistics, customer service, marketing, credit, and co-op teams.➣ Developed, presented, and implemented new warehouse programs at Do It Best and Handy Hardware resulting in >$2.5M in new business and the placement of >85 new SKUs.➣ Planned and executed all customers advertising that included Adpak at Do It Best, Profit Builders and Door Busters at Orgill, and the yearly ad agreement with Distribution America.➣ Instrumental in generating new program ideas, launching new products, and creating end-user promotions to help drive sell-through. ➣ Facilitated and led all the planning and logistics for customer shows that included preshow preparation, program development, setup, and engaging directly with dealers.

Mt. Prospect, Il, Us

Promoted multiple times with increasing levels of responsibility. Coordinated and led all channel field events and trade shows that included the development of show programs, event set up, and direct customer engagement.➣ Recognized as the Marketing Manager of the Year for Skil North America in 2005.➣ Drove $50M in double-digit sales growth over two years while maintaining channel profitability.➣ Conceptualized and executed promotions for national accounts such as White Cap, Amazon, Fastenal, Grainger, McMaster Carr and co-op groups that included Ace, True Value, Orgill, Do It Best, and ILH groups.➣ Established and sustained regular brand marketing communications to the sales organization updating programs, product information, events, and performance success stories.➣ Led cross-functional channel teams for new product and service introductions to build Skil brand preference through price management, value-added product tie-ins, and co-op advertising strategies.

Mt. Prospect, Il, Us

Hand-picked to be one of three marketing associates when Robert Bosch bought the RotoZip brand. Served as the first point of contact for >100 sales associates, communicating pricing, promotions, new product launches, and merchandising elements. Developed and implemented pricing strategies by channel. ➣ Designed and implemented account-specific programs for “sell in and sell through” for channel customers; channels included industrial, national retail accounts, and online retailers.➣ Spearheaded the development and successful launch of RotoZip.com; led the entire process from the initial concept to final deployment within seven weeks.

Mt. Prospect, Il, Us

Mt. Prospect, Il, Us