• Build and maintain strong relationships with key clients in the financial advisor market.• Understand clients’ business goals, challenges, and industry trends to develop tailored marketing strategies.• Conduct market research and competitive analysis to identify growth opportunities.• Provide strategic guidance and recommendations to clients based on insights and data-driven analysis.• Manage the execution of marketing campaigns, ensuring they meet client expectations and objectives.• Establish and monitor KPIs and related metrics, focused on meeting marketing, sales, and operational objec-tives.• Monitor campaign performance and analytics to optimize strategies and achieve desired outcomes.• Provide mentorship, guidance, and leadership to account management teams to foster professional growth and development. • Manage account budgets, forecasts, and financial reporting to ensure profitability and efficiency.

• Ensure that the brand strategy is translated in an effective annual tactical plan including reporting analytical data back on digital marketing campaign results.• Oversee the development and implementation of HCP strategies and tactics focused on increasing awareness,activation, and recommendation within the HCP segment.• Oversee lead generation related to advertising, trade shows, seminars and content creation targeted to HCPs.• Execute marketing programs for demand creation including content creation, SEO, webinars, email, and others as part of an integrated demand generation strategy.• Maintain contact with the field force, attending sales meetings and working with field sales to ensure marketing strategy and materials are fully aligned to the needs of the sales team including identifying qualifying leads.• Drive the development of innovative consumer marketing education collateral in partnership with Medical Education team.• Identify new opportunities, set objectives, define strategies and resources needed to achieve financial and strategic goals set by executive leadership.• Maintain and enhance branded websites to ensure updated content is refreshed constantly.• Manage external partners to ensure execution of strategy and business objectives.• Lead efforts to assess and optimize the marketing mix and resource allocation across teams and identify po-tential synergies and savings.• Lead daily management efforts for Pure Encapsulations brand including email communication, educational tools, and sales support.

▪ Lead retail marketing team in developing and executing marketing plans to grow the wholesale channel of business for the Muck Boot Company, XTRATUF, Oliver and Howard Leight brands.▪ Collaborate with the sales and product team to sell in key product and marketing programs to our key accounts.▪ Create effective sell in tools and programs that enable the sales team to efficiently bring new products and merchandis-ing programs to market.▪ Partner with key account buyers, marketing team members and management to drive sell-through of product.▪ Team with experiential marketing team to ensure successful activations at trade shows.▪ Build and maintain the master wholesale go-to-market process for the brands.▪ Manage and execute retail marketing DCI and co-op marketing budget (8M).▪ Partner with product, creative, ecomm. and digital marketing team to ensure alignment of all activity.▪ Manage team with overall brand building initiatives.

- Manage all demand creation budgets for North America programs. - Provide monthly demand planning forecasts to Global Marketing Operations Team. - Manage and analyze Go to Market projects from beginning to end. - Operationally manage short and long term marketing investment goals critical to the global unit's success. - Identify market-place spending trends and develop actions to enhance the investment outcome using analytic data. - Monitor key programs in the marketplace and their associated budgets, - Drive quarterly marketing business operations review summaries reporting out on key budget and marketing initiatives. - Cultivate and maintain long-term, collaborative relationships with key stakeholders to achieve mutual goals - Merchandising, Sales, Marketing, Strategy, Finance and Operations. - Develop key return on investment tools to showcase budget/planning spend vs. sales actuals over a fiscal season. - Manage weekly sell-through with key accounts and report out to senior leadership team utilizing Cognos, SPS and BI reporting programs. - Work with major retail accounts on active monthly contracts, reporting out all insights to commercial team. - Manage active range plans across all accounts, working with sales/retail to present reports to senior leadership teams

- Worked with sales group to manage to develop go-to-market marketing strategies for seasonal product. - Maintained, developed, and strengthen relationships with agents, team executive staff and sports media within sports industry. - Provided a high level of service and support to our contracted athletes including developing on-court footwear. - Managed photo and commercial shoots, cover games, in-store appearances, retail marketing events and other marketing related programs. - Directed the needs of all departments as it relates to sports marketing, for the purpose of research, development, design and brand marketing input and exposure. - Administered and distribute branded display items as well as maximized Converse’s presence through delivery of footwear, apparel and assisting in coordinating retail opportunities. - Managed asset branding with the Public Relations group. - Managed sports marketing budget including forecasting and fiscal strategy. - Managed inventory of all promotional basketball related products. - Managed the negotiation and execution of athlete and team sponsorship contracts making sure all parties meet their obligations.

- Prepare and maintain monthly budgets for sports marketing department including but not limited to internal investments and various expenses. - Create community investment strategy to align sponsored athletes within local or regional are such as summer programs and athlete high school sponsorships. - Assist in sports marketing functions including photo shoots and hospitality suite during NBA All-Star weekend and the annual player summit. - Coordinate logistics for company events such as national sales and athlete meetings. - Focus on managing and creating the sport marketing catalog information and material for national sales meetings. - Manage key associates and contacts to facilitate better opportunities in meeting our business objectives. - Coordinate brand marketing asset acquisition including professional, college and high school athletes and programs. - Responsible for coordinating sponsored athlete appearances with key retailers, community events and universities

▪ Promoted from Assistant to Head Coach to Basketball Operations Assistant and Assistant to General Manager, Chris Wallace.▪ Responsible for preparing logistics for transactions such as trades and player signings. ▪ Managed practice facility including day to day operations, budget planning and various special events.▪ Assisted Equipment Manger prepare and arrange for both practices and games.▪ Ensured coaching staff with all necessary materials for both practices and games while providing them with scouting logistics including statistical analysis and player reports.▪ Conducted events at practice facility with Community Relations, Marketing and Media relations staff on various re-quests.

▪ Promoted from Marketing Assistant to Executive Assistant to Head Coach, Jim O’Brien.▪ Prepared entire coaching staff with scouting reports, game statistics and in game reports during season games.▪ Acted as a liaison between Basketball Operations office and all other departments of Boston Celtics corporate office.▪ Player-related services including but not limited to family travel, ticket distribution, relocation necessities and practice and game schedule coordination.▪ Administered travel arrangements and schedule events for league scouts. ▪ Coordinated and maintained Boston Celtics practice facility schedule.▪ Organized facility events such as NBA Draft and Professional Athletes Summer League workouts.