MarTech Stacks Used: WebEngage, Oasys, Appsflyer, AWS Power BI

• Planning and execution of all digital marketing activities, including Keyword research, SEO, marketing database, email, social media, and display advertising campaigns• Designing, building, and maintenance of social media presence for the company• Measuring and reporting performance of all digital marketing campaigns, and assess against goals such as Return on investment and Key Performance Indicators.• Identifying trends and insights, and optimizing spend and performance based on the insights• Brainstorming new and creative growth strategies for the benefit of the organization• Planning, execution, and measuring experiments and conversion tests• Collaborating with internal teams to create landing pages and optimizing the user experience• Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints• Evaluation of emerging technologies and providing thought leadership and perspective for adoption where appropriate.MarTech Stack: Google Analytics, Gmass, Facebook Creator Studio, Bee Pro Emails Generator, Hootsuite for Content

1. Created awareness of and developed the brand Parksley Global in Pharmaceutical Industries. 2. Developed marketing plans, made advertising budgets and implemented direct marketing in workflow. 3. Coordinated with the marketing manager in delivering agreed activities. 4. Organised and attended events such as conferences, seminars, receptions and exhibitions in India. 5. Arranged the effective distribution of marketing materials for brand- Parksley Global.6. Maintained and update customer databases in CRM7. Cold Calling to customer requirements and made presentations tactically for generating sales.8. Negotiated the terms of an agreement and closed sales.9. Checked the quantities of goods on display and in stock. Made accurate, rapid cost calculations and provided customers with quotations via emails.10. Negotiated on price, costs, delivery and specifications with buyers and managers. 11. Cordination with suppliers to check the progress of existing orders

1. Building Audience targeting & trust, Customer Avatars, Market Research, Product Market Fit2. Building a website, niche selection, keyword research.3. SEO (Get your website indexed on Google search console, Configure search console, study about analytics, customer insights, etc.)

1. Cold calling patients who want to take treatment at a designated clinic2. Convince the patients by offering them best discounts on medical treatment3. Maintaining MIS with all patients data4. Responding to patient queries on tawk.to chatbot and complete resolution5. Co ordinate with doctors for their availability and schedule in order to assist patients know the best time to visit the clinic and take the treatment

● Be present in Ela Hospitals and Clinics to ensure coordination of communication between patients (and families) with medical staff (and doctors)● Provide patients and families with information on hospital services, procedures and protocols● Respond to patient inquiries regarding physicians, doctors and medical services● Analyze and interpret patient account data and facilitate payments● Respond to patients’ complaints regarding hospital services and ensure that concernsare handled properly● Assist patients with problems associated with hospital registration and admission● Provide support by establishing payment arrangements for uninsured or underinsuredpatients● Ensure that all concerns and complaints are directed to the concerned personnel within the hospital● Perform crisis intervention duties with a view to facilitate resolutions● Effect changes within the hospital system to ensure that patient experience is enhanced● Suggest improvements to present hospital systems in a bid to make the system more workable● Provide feedback to patients and families regarding their concerns and complaints

1.Generate leads and go for B2B meeting with clients 2. Convert prospect into sales3. Regular follow up with clients through emails and telephonic conversations4. Meet monthly financial targets decided by company 5. Sales Negotiations

I did 2 projects in Fortis Hospital, Mulund during my internship period 1. Increase Brand Visibility of super speciality hospital by Digital Marketing 2. Reduction in sickness absenteeism in employees working in Housekeeping Department

Hotels Co- branding initiative by TripAdvisor for those restaurants which come under TripAdvisor reviews and ratings

Job Responsibilities in Pregna International LTD.1. Monitoring receipt of raw and packing materials.2. To ensure timely GRN preparation, updating the GRN registers, status card updating.3. To ensure Quarantining, labeling, storage, handling of raw and packing material as per the requirement.4. Ensure the retesting procedure as per the SOP.5. To ensure storage conditions and pressure differentials as per the limits.6. To ensure calibration of warehouse balances and its recording.7. Monitoring pest control monitoring and updating related records.8. To ensure the dispensing procedure as per SOP.9. Monitoring the cleaning activity and recording the details in log sheets.10. SOP preparation, review, training and implementation.11. To ensure timely updating the stocks in IMS system.12. Co ordinate with internal and external customer representatives.13. Sending monthly reports to respective customers.14. To ensure materials arrangement as per the storage conditions.15. Maintaining records of receipts and issues and closing balances.16. Maintaining stores clean and hygiene, stores material movement systems upgrading as per the cGMP.17. Upgrading the facility to meet the cGMP norms.18. Monitoring the miscellaneous items such as disinfectants, gloves, filters and other production consumables transactions, accounting and processing the related documents.19. To utilize the available resources effectively.20. Monitoring rejected raw & packing material.21. Monitoring E commerce website doctorstore.in