Susan Barry Email & Phone Number

San Jose, Ca, Us

I was brought on to build a marketing support function for the organization and to revitalize Flagship’s online brand. Once the foundational brand work was complete, I focused on building a team of marketing professionals, implementing automated marketing technology and inbound marketing concepts. In my current role, I manage/oversee all aspects of marketing from budgeting to content creation to campaign analytics, executing annual marketing calendars and events through our internal team. • Rebuilt the online brand in 1Q of 2018 and saw $5M in demand generation within 30 days of launch• Manage all facets of internal and external marketing and the bid/proposal team - directly contributing to 4 years of beating and exceeding both new business and organic growth targets. • Hired/trained the 10 person marketing team in 3 phases between 2018 and 2020 • Annual Marketing/sales alignment to guide specific content/collateral/event/workflow development.• Led the internal development of a sector specific site: www.FlagshipCulinaryServices.com designed specifically to act as a recruiting vehicle to compete in the highly competitive Northern California worksite culinary market. • Drove the selection and implementation of marketing tech: TeamWorks project management; Hubspot Marketing Automation; Hubspot/Sales CRM; Qvidian proposal automation; Canva Enterprise; Wibbitz video creation; Moz Pro SEO, Word Press.• 75 MQLs in the first six months of marketing automation system implementation in 3Q ’18 – yoy increases thereafter. • Revived social media presence of the brand on Facebook, Twitter, LinkedIn, Instagram, YouTube • Trained the sales team on LinkedIn profile optimization • Introduced the HR team to the community and online recruiting using regional and community social media groups and pioneered the use of client-specific landing pages to support targeting hiring initiatives.

New York, Us

ABM supports exceptional learning environments at K-12 and Higher Education by providing comprehensive facilities services. In my ~four years there, my focus included:• Marketing collateral development, mining, research, and creation of case studies, white papers, advertisements, press releases, newsletters, LinkedIn corporate pages, and executive profiles, bid and proposal responses. • Member of the acquisition revenue team, responsible for territory planning for the blended sales and marketing teams based on potential market penetration by region. • Conference planning and logistics for 30+ industry conferences annually, along with marketing program execution to drive traffic and lead generation in that channel• Management of the development and production (working with external Sales) of an average of 105 bids a year for the Education division. • Segment research to support content development and multichannel campaign planning and execution.• Qvidian library management for the education vertical (K12 and Higher Education), covering facilities maintenance, custodial, HVAC, energy management, grounds, and landscaping.

Us

Joined the team as Web Products Director. Within six months, built the Marketing unit and subsequently took on the supervision of the plan materials, New Business Development and Sales Support teams. Drove all b2b and b2c marketing inititiatives and sales support collateral for all lines of business. Expertly crafted all external corporate communications, b2b and b2c marketing materials, including health care reform position papers, agent and broker educational materials. • Key contributor to $100 million in new premium in 2012 through b2b marketing and b2c marketing. • Led the creative and technical project teams in rebuilding all customer facing websites. • Drove enrollment in target affinity markets through direct, email, social media and event marketing. • Blueprinted the New Business Development process and led the team.• Consistently sold $.5 million annual premium in ancillary product cross sales.• Drove process improvements that reduced costs and increased productivity.

North Richland Hills, Texas, Us

Asked to consult as Marketing Director for this HealthMarkets-owned tuition services company (Academic Management Services, its name pre-acquisition by Sallie Mae), I drove cost from fulfillment processes while increasing lead conversions online. We began with a transition to a new print vendor whose capabilities supported an online marketing content asset system that produces high volume print-on-demand fulfillment pieces.I drove the development of this system as project manager - from requirements gathering to the internal marketing launch while concurrently leading the teams charged with redesigning the transactional website and customer acquisition packages to support the new end to end print production and distribution.The results were immediate and included: • Saved 66% on production costs, 30% on postage, $120K in preprinted inventory cost and $70K by reducing cycle counts.• Reduced marketing resources needed to initiate and manage the new marketing materials ordering system and process by 40%.• Website redesign had an immediate impact on conversion rate, increasing on line sales by 135% within six months of launch.

North Richland Hills, Texas, Us

Leveraged HealthMarkets' (née UICI) core competencies in direct mail, telemarketing, radio/TV advertising and Internet lead generation across the enterprise to leverage synergies in resources and establish a shared services marketing model to reduce marketing spend company-wide.Creative and production support for corporate cross sell initiatives across lines of business.• Generated 7,900 leads in 90 days driving the launch and lead generation programs (including website development and pay-per-click initiatives) for UICI's two Long Term Care agencies and UICI's Hispanic initiative.• Provided the creative and content direction for the UICI Marketing Internet properties that generated > 2,000 leads per week, for resale to three captive UICI agencies.• Tasked with the start up of an on line motor club, from brand creation to site development. Sourced and negotiated member benefit contracts and created and managed member fulfillment processes.

Us

Managed the Creative Services Division teams (graphics, production, sales support and inbound telemarketing staff) in b2b and b2c marketing initiatives, including email marketing, direct marketing and lead generation. Drove New Business activities, bid preparation and presentation creation. Chaired the New Products committee.Created, produced and distributed all external and internal communications for 8 locations nationwide, including public relations, marketing promotions and advertising.• Created and managed annual direct marketing, advertising, promotion and event planning campaigns for 32 professional association clients, with year over year double digit enrollment growth.• Sourced and negotiated products for the on line corporate store, led the development of the store site and inventory control systems; managed the launch and training of employees in 8 locations.• Led the development of corporate and client websites, created content for same.• Recipient of the Professional Insurance Marketing Association (P.I.M.A.) Marketing Excellence awards for Best Small Business Direct Mail campaign and Best Member Acquisition Initiative.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts - Ba, Journalism