Bob Nussbaum is a Chief Operations Officer and Commercial Lending Expert at Sofia Capital Ventures. He possess expertise in new business development, small business, real estate, sales, management and 31 more skills. Colleagues describe him as "Bob is a true professional, in every sense of the word. He was patient and genuinely cared about making sure I fully understood the types of financing that might be available to me for one of my projects." and "Bob and I do actually work together in a network marketing opportunity. He recruited me and has been in my up-line for over a year. He is extremely knowledgeable about the business (nutritional supplements), and has been very generous in sharing his knowledge. He's been an excellent mentor for me as well as for my downlines. There is an art to knowing how to follow up with a prospect and knowing when to be patient and when to nudge. Part of that art is listening to the prospect and responding to objections with understanding and empathy. Another part of the art is having the necessary information at hand or making the effort to hunt it down. Yet another part of the art is being well-enough organized so that nobody falls through the cracks. Bob has mastered the art. He is quite patient and professional when dealing with prospects, and at the same time not at all shy about moving the prospect forward. I feel that I've learned a lot, both by being a difficult prospect, and now observing how he helps me with my prospects and downlines. Overall, Bob has my highest recommendation."