As Media Planning Director lead media planning and performance for Zwift, Pinarello, GCN+ and Continental.This involves setting the media strategy which applies an understanding of new and innovative media channels.Develop partnerships with key platforms across the biddable, traditional and specialist cycling media.Respond to client media briefs and create media plans which deliver against client objectives.Owning the measurement and reporting for clients weekly and monthly.Work closely with creative to inform which media placements and creative formats.

As the Media Director I led media planning for Nickelodeon in the US, across all channels including from digital, content and experiential activity.As a new account, a key part of my role was to motivate and inspired a new team with fresh hires to onboard a recent client win via the Viacom global business pitch.

As the Associate Director I led media strategy and planning for 11 international markets on behalf of Paramount Pictures International.As the International Integrated Planning Associate Director, it was my job to guide teams in international media strategies, negotiations of global media partnerships, thought leadership to clients as well as the local Wavemaker Paramount teams.

I worked as part of the Invention division at Mindshare, working as part of a team that specialized in generating content ideas and strategy then executing them in partnership with media owners & editorial teams, technology partners, production companies, rights holders and talent.Our remit included ideation, long & short form content strategy, creation & production, owned asset & IP development, media partner activation, digital partner innovation, experiential, licensing & rights.Some of the most recent work that I have been a part of includes content partnerships between HSBC & C4, HSBC & Huffington Post, BBA & Picturehouse & Telegraph Media, Volvo & Sky Atlantic, Swiss Air & Secret Escapes, first direct & Vice Media, Argos & Disney Media plus more.

In 2015, I moved to Mindshare to work in the Invention department where I work within a small branded content partnerships team. We delivered content ideas, strategy and project managements in partnership with media owners & editorial teams, technology partners, production companies and rights holders.I have been a part of campaigns between HSBC & C4, HSBC & Huffington Post, BBA & Picturehouse & Telegraph Media, Volvo & Sky Atlantic, Swiss Air & Secret Escapes, first direct & Vice Media, Argos & Disney Media plus more.

The accounts I worked on at Vizeum included AB-InBev i.e. Budweiser, Stella Artois, Corona and Beck's.

While at Vizeum, I worked on AB-InBev including Budweiser, Stella Artois, Corona and Beck's and made up part of a compact team overseeing each brands media planning.

Marketing for an award winning independent travel company.

I worked within the same company that run successful festivals Field Day, Stag and Dagger and a national network of venues.It was my job to book all artists, tours, dj's and run marketing and promotions for a new venue within the group. I was put in charge of launching the venue and building a strong brand following, maintaining this through our bookings and local partnerships.I built the online and offline following and managed communities through digital networks.

Booking agent to artists Mele and Krywolf. I looked after their bookings and dates for UKand Europe ensuring that they played the right shows at venues suitable for their growing production careers.I negotiated their fees, looked after their invoices, tax, contracts, hotels, transport to and from the venue and made sure that they were paid on time.Networking, negotiation, sales, digital media, and marketing were all big parts of my role.

After beginning working with Sumo at university I was offered a full time position when I left.I co-ordinated events from concept, art direction, targeted distribution of promotion, socialmedia campaigns, marketing, hiring of promotional staff, tickets and running events.I managed online communities and grew the brand following through social networks and blogs alongside managing small teams of people. A highlight under my time there was seeing the brand featured in the Guardian's Top 5 Nights in The Guide.