Sophie De Castro Email & Phone Number

San Francisco , California , Us

San Francisco , California , Us

- Highest quota attainer (100+%) & first to hit quota on team for all quarters in seat; Generated $3.8+mil in qualified ACV and ~$1mil in closed won ACV; Closed $12k deal- Produced net-new revenue pipeline through highly personalized email campaigns, cold calling, 20+ consultative customer calls/week, & deep product knowledge to uncover customer needs and how Plaid solutions can help- Led team improvements through forecasting meetings, onboarding new hires, improving existing & creating new processes and tools

New York City, Ny, Us

- Analyzed survey datasets to build machine learning model predictingemployee engagement post-COVID; Delivered final report & presentation ofrecommendations to shape NBCU’s employee engagement programs- Aligned Software Engineering and Data Analysis team members with clientstakeholders; Led weekly team meetings and client communications

Claremont, California, Us

- Conceptualized, managed, & executed on events and projects to foster diversity, equity, and inclusion at CMC- Participated in intensive identity and leadership development training

Claremont , California , Us

- Brainstormed with The Kravis Lab for Social Impact and Claremont McKenna College to implement crowd-sourced app mapping physical accessibility features on campus- Awarded 2nd place prize in The Kravis Lab for Social Impact 2021 "Impact-a-thon: How Can We Use Tech For Social Good?"- Developed "Praxis" and pitch deck within 24-hours, utilizing presentation and design thinking skills to formulate app idea

San Francisco , California , Us

- Drove pipeline for Plaid sales team: Led highly personalized campaign & messaging strategy for 6+ accounts, researched 80+ prospects/week for outreach, and honed client call skills by conducting 13+ mock consultative calls to understand customer needs and fit with Plaid products- Gathered & consolidated team member feedback on new account research templates to streamline process, create team cohesion, & increase accuracy and effectivity- Produced weekly fintech newsletter; sourced relevant articles and summarized takeaways for use in customer outreach; distributed internally through email and Slack channels; coordinated responsibilities and deadlines with fellow interns

Claremont, California, Us

- Engaged in year-long leadership development program including workshops & professional 1:1 leadership coaching

Claremont, California, Ca, Us

- Collaborated directly with CMC Assistant Dean of Diversity & Inclusion to devise programs and initiatives to support APIDA student well-being and overall college experience- Developed the vision and work plan for the future years of the AARC and CARE Center relationship- Conceptualized and executed 3+ events & projects per semester to empower APIDA students throughout The Claremont Colleges Consortium- Co-led "Reimagining Social Expectations" committee to center LGBTQIA+ voices and experiences in programming

San Jose, Ca, Us

- Managed and produced overarching 10-page marketing and sales asset tying together Zoom's individual Partner Programs- Conducted 40+ internal, qualitative research interviews in 10 weeks to incorporate Channel Sales and Partner insights & needs into asset- Created roadmap to incorporate asset copy into Zoom corporate website, partner-facing portal, & marketing toolkit for consistent messaging and recruitment of partners & sales representatives

San Mateo, California, Us

- Crafted applications to 5+ food awards awaiting results; Received 2021 SOFI Award- Researched & strategized for online food ordering platforms and packaging design & sustainability

Claremont, Ca, Us

- Brainstormed, pitched, and executed 3+ product ideas, go-to-market strategy, & 10+ marketing campaigns for new initiatives- Collaborated with CMC Dean of Students to implement roommate matching app idea

Claremont, Ca, Us

- Ran social media and 10+ marketing campaigns for CWIB and business venture “Moo"- Performed administrative operations of Moo- Redesigned CWIB Mentorship Program and planned bonding events for club members

Claremont, Ca, Us

- Planned & coordinated marketing strategy and event programming, such as CMC Family Weekend- Analyzed thousands of insights from social media posts, campaigns, and events on platforms & Sprout Social- Created written and visual content for marketing purposes

San Franscisco, Ca, Us

- Executed 4 cross-channel campaigns, including platforms Facebook, Instagram, Twitter, Medium, and Email, that resulted in 35+ new collaborations with employers, trainers, and jobseekers- Gathered & analyzed data on users, campaign results, and online presence in Excel, resulting in new marketing strategy development- Established new Media Center on LaborX website

Boston, Ma, Us

- Assisted in running the restaurant’s social media outlets to promote their food and advance their marketing and customer engagement goals- Participated in finance, marketing, and menu development meetings and projects

Boston, Ma, Us

- Worked in R.T. Chung Lab, Gastrointestinal Unit, Massachusetts General Hospital (MGH) to research the effects of the combination of HIV and Hepatitis B and C on liver macrophages- Shadowed doctors on patient visits and collaborated with other labs within Gastrointestinal Unit- Presented final poster presentation on the project findings to MGH lab team and in an event at The Winsor School

Bachelor Of Arts - Ba, Media Studies Major & Data Science Minor

High School Diploma