Samantha Dean Email & Phone Number

Baltimore, Md, Us

- Developed and executed comprehensive communication plans to support business transformation initiatives in a variety of industries; focus areas include employee value proposition development and implementation, MA&D support, organizational design communications, and more.- Facilitated global workshops and training sessions to drive inclusive decision making and foster collaboration.- Led cross-functional teams to align efforts with business objectives and ensure seamless execution; implemented measurement frameworks to assess effectiveness and drive continuous improvement.- Managed complex stakeholder relationships and navigated challenging situations with diplomacy and tact; acted as a trusted strategic advisor to senior leadership.

-Collaborated with Legal and Human Resources to build a multi-tiered approach to COVID-19 vaccine mandate campaign; utilized executive platforms to amplify messaging internally, leading to 70 percent early adoption.- Partnered with subject matter experts to position NSF as a leader in information security certification, focused on public health and safety through risk mitigation; doubled information security media coverage from previous year.- Retooled key senior leaders' social media presence, focusing on active, two-way engagement.

- Worked to improve workflow and communication between teams to build organizational cohesion; built processes and cultivated relationships to enhance teamwork and deliver superior results for the client- Collaborated with teammates to deploy a tiered, overarching Communications strategy for a multi-year, multi-billion-dollar contract; coordinated change communications for various audiences to ensure transparency and understanding during sweeping changes and deployment of new technology throughout the client’s organization

- Built and executed an integrated, organization-wide communications campaigns to implement transformational change; worked across functions to build common understanding around changes to our business, governance and operating models. - Organized large, multinational, cross-functional summits to build vital relationships, co-create an inclusive, diverse and equitable culture, and shape short/long-term tactics for realizing the business strategy.

- Established and improved relationship as a strategic business partner and trusted advisor with Talent Acquisition (TA) and Human Resources (HR)- Led the internal launch of the new corporate-wide master brand; reinforced company mission and differentiation; exceeded internal benchmark for employee engagement and adoption- Organized cross-functional team to communicate the total value of a career at Lockheed Martin to attract and retain talent

- Built and executed strategic communications around significant, company-wide benefits changes; led an integrated, cross-functional team to increase employee action; 98 percent active enrollment- Launched and maintained daily ops of the Brand Ambassador Program, an app populated with approved, external-facing content, empowering employees to post about their work and company experiences on personal social media channels; exceeded industry benchmark for social reach- Built and launched recruitment social media campaigns; leveraged targeted and sponsored posts to attract key talent, doubling interaction with recruitment content

- Developed and implemented communications plan to promote company’s IT modernization initiative; collaborated with stakeholders to ensure campaign alignment of strategic business pursuits and potential emerging markets- Created and managed social media content; published engaging and interactive content to reach niche audiences leading to a 12 percent increase in social engagement- Pitched trade and top tier outlets to increase media coverage for key business areas, contributing to 95 percent positive/ neutral news coverage throughout 2015- Planned and executed external events to engage stakeholders and promote campaign awareness; developed and published impactful follow-up content to better establish relationships with audiences

Lockheed Martin

-Developed integrated communications to strategically promote the corporation’s cyber security, information technology, energy, healthcare, and mission support services through media relations, executive and employee communications and external stakeholder engagement-Coordinated various projects to increase the external visibility of the business area president and her STEM initiative; developed and executed strategic communication on her participation in the USA Science and Engineering Festival and her acceptance of the Black Engineer of the Year (BEYA) award -Wrote, edited, and published a variety of articles for LockheedMartin.com and the employee intranet

-Provided paraprofessional university advising to 80 undergraduate students each year -Maintained an inclusive environment regardless of race/religion/ethnicity/sexual orientation/ disability-Developed and conducted programs on diversity, personal development, relationships, health and safety, etc. -Managed administrative tasks including room condition reports, maintenance requests, incident reports, etc.

-Conducted an external survey about the effectiveness of new marketing techniques -Led demonstrations and conducted training sessions at vender stores throughout Washington, DC -Planned and executed large-scale events to establish positive relationships with customers and clients

-Collaborated with a 5 person consulting team to execute target market research and compile data on international and domestic marketing trends in order to build marketing plans for various clients-Executed branding techniques including logos, web campaigns and event sponsorship

Bachelor Of Arts (B.A.), Communication; Public Relations

Bachelor Of Arts (B.A.), Fine And Studio Arts

Master Of Business Administration - Mba