Susan De Mari Email & Phone Number

Merrimack, New Hampshire, United States

I lead the legislative and regulatory employer marketing and strategic communications for Fidelity Workplace Investing.

Manchester, Nh, Woburn, Ma And Boston, Ma

Responsible for developing a marketing and communications strategy across multiple geographic markets and practice areas. I worked closely with all practice areas to develop and execute marketing plans including traditional media, digital media, content marketing, public relations and media relations. I implemented the firm's first media policy and Client Relationship Management software. I was the project manager for the firm's Women in Business events and Presidential Town Hall series held in New Hampshire. I was involved in the firm's client service committee as well as on the employee engagement initiative and worked closely with the firm's diversity, equity, and inclusion committee on internal and external communications. I managed a team of marketing professionals and outside agencies to achieve the firm's marketing and business development objectives. I led the firm's rebrand campaign which included a name change, logo change, and public relations campaign announcing the project.

Lowell, Ma

Responsible for leading and implementing the bank’s marketing campaign and public relations. Developed, built and managed a comprehensive campaign that included print, television, radio, direct mail, web and social media. The bank's campaign included a wide range of products spanning personal and business accounts, lending services, and investment and insurance products. I ensured that the bank's campaign was in compliance with state and federal regulations concerning advertising.

Planning And Development

Project manager for the City’s marketing campaign. Specific duties included public relations and management of consultants relative to media buys, ad design and content, tradeshows and events, and budget and administration. Led the production of the City’s promotional materials across multiple platforms. I represented the City on numerous boards and associations and worked closely with the City Manager and City Council.

Office Of Campaign And Political Finance

Worked in close communication with candidates and committees at all levels of state and local government. Responsible for analyzing fundraising and expense reports of constitutional candidates, legislative candidates, municipal candidates and political action committees.

Washington D.C. Metro Area

Semester interning at EMILY's List through a program with the University of Massachusetts at Lowell and The Washington Center. Researched political candidates and drafted press releases for the communications department. Outstanding opportunity to learn about both politics and communications.

Ma, Regional Economic And Social Development

Ba, Political Science, Magna Cum Laude