Global Commercial Operations (GCO)—US Oncology Business Unit (OBU)

Global Commercial Operations (GCO)—US Biopharmaceutical Business Unit (BBU)Work closely with marketing teams, with medical, medical information and regulatory reviewers and with omnichannel delivery partners for priority brands to deliver digital experiences aligned with strategic initiatives. Spearhead effective planning and prioritization practices to enable experiences that are aligned with strategic initiatives core to AstraZeneca's digital transformation, improved patient experiences and business outcomes.• Oversee launch planning for brands launching new products, indications, and/or label updates to enable content to be released upon label approval.• Lead and deliver excellence in end-to-end material review and approval (MRA) process to enable omnichannel MRA capabilities, aligned to the content strategy for assigned brands.• Build strong collaborative relationships with key marketing, MRA, agency, IT, and content delivery stakeholders.• Build and maintain a key experiences map for supported brands based on local market and global brand operational plans and communicates plans with key stakeholders to build awareness.• Drive the prioritization of assets within the MRA review process to effectively manage reviewer capacity and align with key business objectives.

Global Commercial Operations (GCO)—US Biopharmaceutical Business Unit (BBU)Drove marketing operations, executed strategic omnichannel projects and generated measurable results with strong ROI.• Worked closely with brand team, creative agency partners and production suppliers to deliver omnichannel marketing assets (websites, banners, e-mails and print) in a timely manner.• Maintained brand strategies and business objectives for marketing programs by establishing scope clarifications that properly aligned resources.• Identified barriers and roadblocks in production and developing processes to improve efficiencies.• Responsible for saving the company over $500,000 by engaging preferred production suppliers.• Prepared and stewarded assets through the Materials Review and Approval (MRA) process. • Performed weekly analysis of digital campaigns looking for optimization opportunities to ensure optimal UX and customer engagement.• Managed production budgets exceeding $6 million.

with AstraZeneca, Global Commercial Operations (GCO)—US Biopharmaceutical Business Unit (BBU)• Worked closely with brand teams, creative agency partners and preferred production suppliers to deliver assets in a timely manner.• Maintained brand strategies and business objectives for marketing programs by establishing scope clarifications that properly aligned resources.• Prepared and stewarded assets through the Medical, Legal and Regulatory (MLR) review process. • Created and published search engine optimized (SEO) content for websites in concert with brand guidelines.• Used analytics packages to analyze website traffic and user engagement metrics.

Managed all marketing functions (digital and traditional) including brand management, product launch, advertising, marketing collateral, social media, and events. Developed and executed sales goals and strategies resulting in an increase in new and returning clients.• Strategized, developed and managed paid digital marketing campaigns across Google Ads, Facebook and Instagram that were heavily focused on revenue generation and client retention.• Crafted engaging viral content increasing engagement 52% over the previous year.• Produced and edited 100% of promotional videos.• Compiled weekly sales and marketing reports for presentation to department heads.• Spearheaded and implemented the adoption of Salesforce as the company CRM.• Created and executed robust e-mail campaigns based on customer interactions that improved overall retention by 10%.• Managed and developed sales strategies for a team of 5 sales associates increasing revenue by 7%.• Wrote and distributed all press releases and fielded all press inquiries with regular features on playbill.com, theatermania.com, broadway.com and broadwayworld.com.

Developed, implemented, tracked and optimized healthcare clients’ digital marketing strategies across multiple channels. • Created digital marketing strategies for clients to engage with existing customers and attract new ones.• Reviewed digital content and design to ensure compatibility with campaign strategies and objectives.• Implemented enhancements in areas such as SEO, social media, email marketing, and website design.• Analyzed reports to measure digital marketing performance and drive continuous improvement.• Improved branding and increased client engagement across social media, email, video, and content channels.

Created and executed digital marketing strategies and campaigns across multiple channels targeting all levels of the marketing funnel.• Utilized Tessitura® Software to report daily ticket sales (exceeding $20,000/day) and historical sales data to executive staff members.• Designed dedicated e-blasts (3-5/week) for productions and events using Mail2 e-mail marketing software.• Produced content and managed four social media accounts.• Launched and maintained the organization website.• Organized post-show talkbacks for 5 theaters and 25 different shows per season.• Acted as the Marketing Department liaison for the Public Forum program.• Orchestrated voucher distribution events in the five boroughs for Free Shakespeare in the Park.

Complimented the government relations department through extensive grant writing and strengthened the organization’s relationships with elected government officials.• Composed grant applications and final reports for NEA, DCA and NYSCA grants.• Employed Tessitura® Software for the creation of lists for invitations and mailings, the creation of analytics reports, the maintenance of contact records, and the incorporation of the department’s solicitation and planning processes.• Conducted an extensive outreach campaign to government elected officials in support of the inaugural season of the National Youth Orchestra of the United States.