Sameer Desai Email & Phone Number

Dallas, TX, US

Purchase, New York, US

I currently work as the Marketing Director for Global Foodservice at PepsiCo!I currently work as the Marketing Director for Global Foodservice at PepsiCo! I lead the joint marketing agenda for Subway (PepsiCo's largest foodservice customer) including brand strategy/partnerships, marketing programming, and innovation development.

Purchase, New York, US

• Led end-to-end commercialization for Kroger, Albertsons, and Target for PepsiCo Foods North America ($3.5B in sales)
• Led cross-functional sales planning and wiring across marketing, supply chain, brand, finance, and sales to ensure best-in-class execution
• Delivered annual net revenue plan for the Kroger, Albertsons, and Target accounts for 2022 and 2023. Frito-Lay named PepsiCo Business Unit of the Year in 2022.

Purchase, New York, US

• Senior Marketing Manager leading the strategy and execution of PepsiCo's shopper marketing at Target ($1B in sales). Responsible for Frito-Lay North America, Pepsi Beverage North America, Quaker, Tropicana, and.
• Led a cross-functional team and 2 direct reports to architect PepsiCo's shopper marketing agenda and Joint Business Planning process at Target
• Owned strategic agenda with Roundel (Target’s media network) and partnering on best-in-class capabilities, performance, and measurement
• Developed and executed select “Better Together” programs designed to build the PepsiCo portfolio
• Provided rigorous analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming at Target
• Oversaw $26MM customer budget and proactively influence brand investment strategy to drive sales and share growth

Purchase, New York, US

• Shopper Marketing Manager for the $2.5B Doritos brand. Responsible for the strategy and execution of programming across key enterprise large and small format customers to drive Doritos growth (volume, sales, share) and.
• Led award-winning shopper marketing strategy for PepsiCo's 8 largest retail partners driving +8% sales and +0.3pt share growth for Doritos
• Responsible for $1MM shopper program execution for Doritos Flamin’ Hot Nacho innovation launch (The single biggest innovation in Frito-Lay history - Over $150MM in sales!)
• Developed 12 breakthrough performance media campaigns that drove 15% return on ad spend with efficient CPM spend
• Created and championed first-ever PepsiCo “Bring Your Parents to Work Day” for over 250 marketers and family members

Purchase, New York, US

• Brand Manager for $2.3B Frito-Lay Variety Pack portfolio. Responsible for large-scale consumer programming, 2019 innovation pipeline, and TV commercial development.
• Led development of Hasbro media-to-shelf program that led to +7% sales growth, $22MM in incremental sales, and +0.4pts in salty and +0.3 macrosnack share gain (One of Variety Pack’s most successful brand programs in.
• Delivered two 2019 TV commercial spots (Hero and Driving) that were one of the highest tested ads in Variety Pack history. Received marketing department award for having the bumper ranked as the #2 ad in Top 10 2019.
• Commercialized 10 innovation items for national and key enterprise customers that led to $16MM incremental sales
• Managed company-wide weight-out across 18 retail SKUs that resulted in best-in-class transition and <5% unit fall-off
• Brought on 4 nationally-recognized Variety Pack influencers to help champion the “everyday parent” with over 1.1MM+ impressions

• Outside of work, I hosted an award-winning podcast called South Asian Stories! I profiled South Asians who have ventured down unconventional career paths (artists, filmmakers, athletes, etc.) and uncover their.
• We have over 30,000 South Asian listeners across Apple Podcasts, Google, and Spotify
• Featured as Top 12 Asian-American podcasts by Apple Podcasts during AAPI Heritage Month
• 35+ high-profile guests including Surgeon General Dr. Vivek Murthy, Deadpool actor Karan Soni, and FBI Agent Asha Rangappa
• We're syndicated on Rukus Avenue Radio (#1 South Asian radio station in North America!)

Purchase, New York, US

• Senior Marketing Analyst for the $1.5B Cheetos brand team at Frito-Lay. Responsible for overall program management, advanced business tracking and analytics, and social media strategy.
• Crafted and led first-ever Cheetos Flamin’ Hot Summer program that drove 20% increase in Cheetos Sales (+$3MM) through a full packaging takeover, creative development, website launch, in-store Point of Sale, and robust.
• Developed advanced business tracking and analytics for Cheetos brand that led to a $35MM strategy shift on the Cheetos Mix-Ups innovation platform
• Oversaw strategy and execution of Cheetos social media and website development that was awarded Top #2 most loved Food CPG brand by NetBase
• Created and championed first-ever PepsiCo BBA to MBA Retention program for 25+ marketing analysts

Purchase, New York, US

• Marketing Analyst for the National Consumer Promotions at Frito-Lay. Responsible for program execution for biggest chip-selling holidays (Super Bowl, Back to School, Halloween), retailer business tracking, and budget.
• Launched Back to School Augmented Reality program that received recognition for top 10 mobile campaigns by Mobile Marketer
• Consolidated $10MM Point of Sale spend by developing new forecasting methodology across 12 region teams
• Personally managed $26MM team budget that led to an increase in working team ratio by 30% and $2MM efficient spending
• Spearheaded production taskforce with 15+ cross-functional partners that led to on-time execution of 8 large national events
• Oversaw $100k PepsiCo recruiting investment in UT Business Honors Program that led to 5 full-time hires and 4 summer intern

Bachelor Of Business Administration (Bba), Business Honors, Marketing

Master Of Business Administration (Mba), Business Analytics, Marketing