Subu Desaraju

Subu Desaraju Email and Phone Number

Chief Commercial Officer (CCO) @ iceDQ (Torana Inc.)
Plymouth, MI, US
Subu Desaraju's Location
Plymouth, Michigan, United States, United States
Subu Desaraju's Contact Details
About Subu Desaraju

Subu Desaraju is a seasoned executive with over 25 years of industry experience in defining growth opportunities at the intersection of strategy, analytics and technology. Subu has led data strategy and analytics initiatives for Fortune 500 clients across the automotive, telecommunications and financial services verticals.Subu has delivered game changing results through transformational initiatives enabled by data and delivered through platform/technology innovation. Subu holds an MBA from the Stern School of Business, New York University and a prior Masters/B.E in Computer & Information Science.

Subu Desaraju's Current Company Details
iceDQ (Torana Inc.)

Icedq (Torana Inc.)

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Chief Commercial Officer (CCO)
Plymouth, MI, US
Subu Desaraju Work Experience Details
  • Icedq (Torana Inc.)
    Chief Commercial Officer (Cco)
    Icedq (Torana Inc.)
    Plymouth, Mi, Us
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  • Icedq (Torana Inc.)
    Chief Commercial Officer (Cco)
    Icedq (Torana Inc.) Apr 2024 - Present
    Stamford, Ct, Us
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  • Adskate
    Advisory Board Member
    Adskate Jan 2024 - Present
    Pittsburgh, Pennsylvania, Us
    View
  • Klick
    Evp Global Head Of Data Strategy, Analytics & Insights
    Klick May 2022 - Apr 2024
    Toronto, Ontario, Ca
    Global leader for Klick's Data, Analytics & Insights practice. Harnessing the power of data to drive evidence-based decision-making, refine marketing strategies, and ultimately improve the agency's impact on healthcare clients and HCP/Patient outcomes. Steering the development of new, targeted solutions and products tailored to evolving healthcare needs and market demands
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  • Mrm
    Evp Global Head Of Performance Marketing, Data Science & Analytics
    Mrm May 2015 - May 2022
    New York, Ny, Us
    Global Head of Performance Marketing, Data Science & Analytics. Elevated and grew the data science, engineering & analytics practice to be industry leading through the development of differentiated products/services, fostering critical thinking, and delivering with excellence.Trusted advisor and partner to senior clients across verticals on data driven marketing maturity evolution, data & measurement strategy, adtech/martech, customer data platforms (CDPs) and digital transformation roadmaps. Championed clients to embrace a culture of continuous testing & learning
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  • Gtb
    Svp Group Director, Digital Platforms & Analytics
    Gtb May 2013 - May 2015
    Detroit, Mi, Us
    Led the U.S digital marketing, insights and digital analytics practice serving Ford Motor Co. Delivered innovation in data activation, ad-tech platform integration and cross channel media measurement at scale.
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  • Digitas
    Vice President/Group Director, Strategy & Analysis
    Digitas Apr 2008 - May 2013
    Boston, Massachusetts, Us
    Digital strategy and transformation leader, grounded in data, analytics & insights and responsible for envisioning, developing and executing next gen data driven marketing programs and platformsExpertise in developing digital acquisition and CRM programs that drive revenue and profitability for clients with a focus on understanding the customer journey, needs and trigger pointsThought leader in developing and deploying targeted cross channel marketing programs that leverage advanced audience analytics and optimization techniques.
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  • Ibm Business Consulting Services
    Management Consultant, Digital & Data Strategy
    Ibm Business Consulting Services 2007 - 2008
    Armonk, New York, Ny, Us
    Advisory role to senior executives at Fortune 500 companies. Developed value-creating, business and digital marketing strategies with a focus on CRM, e-commerce, digital media and innovation platforms.
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  • Marsh & Mclennan Co
    Vice President, Digital Strategy & Transformation
    Marsh & Mclennan Co Jun 2002 - Aug 2007
    New York, New York, Us
    Led large cross functional teams of technical, marketing and business professionals in the development of digital enterprise enablers and business intelligence platforms. Managed multi-million dollar investment budgets and reported to the COO/CIO.
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  • Kpmg Consulting Inc
    Engagement Manager, Business Technology & Transformation
    Kpmg Consulting Inc 1998 - 2002
    Defined the data strategy, architecture and systems integration for several Fortune 500 clients across Entertainment, Media, Finance and Telecom. Trusted partner and advisor to senior business and technology leaders.
  • Poppe Tyson Interactive
    Senior Applications Developer
    Poppe Tyson Interactive 1997 - 1998
    Developed interactive web enabled applications using pioneering internet technology for Fortune 500 companies. Worked with some of the founding members of the DoubleClick team. Programmed server side modules for the first generation of user behavior tracking, personalization and targeted ad delivery systems.

Subu Desaraju Skills

Digital Strategy Analytics Digital Marketing Strategy Integrated Marketing Digital Media Mobile Marketing Crm E Commerce Online Advertising Advertising Leadership Management Business Strategy Online Marketing Social Media Marketing Marketing Research Customer Insight Predictive Modeling Analysis Interactive Marketing Web Analytics Customer Relationship Management Consumer Insights Cross Functional Team Leadership Marketing Strategy Consulting Strategic Partnerships Email Marketing Sem Social Media Marketing Direct Marketing Competitive Analysis

Subu Desaraju Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Finance
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Strategy
  • New Jersey Institute Of Technology
    New Jersey Institute Of Technology
    Computer & Information Sc

Frequently Asked Questions about Subu Desaraju

What company does Subu Desaraju work for?

Subu Desaraju works for Icedq (Torana Inc.)

What is Subu Desaraju's role at the current company?

Subu Desaraju's current role is Chief Commercial Officer (CCO).

What is Subu Desaraju's email address?

Subu Desaraju's email address is su****@****ann.com

What is Subu Desaraju's direct phone number?

Subu Desaraju's direct phone number is +173271*****

What schools did Subu Desaraju attend?

Subu Desaraju attended Nyu Stern School Of Business, The London School Of Economics And Political Science (Lse), New Jersey Institute Of Technology.

What skills is Subu Desaraju known for?

Subu Desaraju has skills like Digital Strategy, Analytics, Digital Marketing, Strategy, Integrated Marketing, Digital Media, Mobile Marketing, Crm, E Commerce, Online Advertising, Advertising, Leadership.

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