Shannon Detro Email & Phone Number

Marketing and communications professional with 20 years of experience specializing in paid and organic social media, digital strategy, content marketing, email marketing, public relations, media relations, advertising, business management, print production, publication design, website management, HTML and data management. Self-motivated and organized problem solver skilled in verbal and written communication, budgeting, scheduling, negotiating, sales, pricing, ticketing, event planning and management, customer relations and staff supervision.Career ExperienceMarketing and Advertising• Collaborate with colleagues across multiple departments to develop and implement integrated content marketing campaigns with advertising, PR, social media, email marketing, digital and print componentsSocial Media• Leverage and evangelize brand stories in the social media sphere• Create and curate content to drive lead generation and acquisition• Envision and execute strategies to ensure social media growth in engagement and followers• Conceptualize and coordinate targeted paid social media campaigns• Manage, monitor, write, create and schedule content for multiple social media accounts• Compile comprehensive social media metrics and analytics reports• Provide real-time social media event coverage• Extensive experience with 10+ social media networksEmail Marketing• Build comprehensive email marketing campaigns to drive conversion• Manage email marketing client accounts including email address database, list management, best practices adherence• Conduct A/B testing• Evaluate analytics and make recommendations for improvementPublic Relations and Media Relations• Research, write and edit press releases• Cultivate and manage media relationships• Act as primary contact for media• Create and maintain current database of media contactsTechnologyPC, Mac, Adobe Creative Suite, Microsoft Office, Percolate, Hootsuite, MailChimp, iContact, HTML, Basecamp, SunGard Banner

Listed skills include Social Media, Adobe Creative Suite, Photoshop, Copywriting, and 46 others.

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  Belmont University

  Music Business