Experienced Business Development Consultant with a demonstrated history of working in the marketing and advertising industry. Skilled in Corporate Communications, Management, Media Production, Business Development, and Marketing Strategy.National Award winning Marketing Communications professional with 22 years of proficient experience in the arena of Brand Marketing & Communications, Licensing Management, Retail Management, Business Development, Social Media Marketing, Corporate Social Responsibility, Advertising and Corporate PR image management. Exposure of having worked in diverse industry domains viz. Advertising & Branding; Information Technology ; Entertainment, Media & Communications. Have successfully set-up, managed and led the Marketing & Corporate Communications Departments for 2 leading organizations viz. Capillary technologies & Paytm m'Loyal.Developed strategic & lasting partnerships with Stakeholders via consistent & strong networking activities and initiatives. Created a tangible & enduring value for Brands through constant R&D, innovation, synergy and tangential thinking.Specialties: • Strategic Brand Positioning & Communications with B-2-B, B-2-C and BFSI• Strategic Content Conceptualization, Development & Implementation across Tactical areas spanning Advertising, PR, Industry Profiling & Positioning, Investor Relations, Newsletters & other Internal Communications, Websites & Intranet management, Social Media Marketing, and Corporate Branding Tools viz. Multimedia Presentations, Showreels, AVs, Outdoor Branding & Marcom Collaterals• B-T-L Events & Activations - Brand Promotions, Exhibitions, Roadshows & Trade Shows, Stakeholder Conferences, and Customer Relationship Management Programs• Corporate Social Responsibility & Corporate Sustainability Development initiatives• Research & Analysis; Communication
Listed skills include Business Development, Digital Media, Corporate Communications, Graphic Design, and 15 others.