Media Insights Manager
CurrentLeading insights across in-store and offline media products in the Woolworths ecosystem. Key focus on campaign performance reporting for Cartology clients and supporting optimised campaign planning
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@oohmedia.com.au
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Saurabh Dhiman is listed as Data and Insights Professional at Cartology - Part of the Woolworths Group, a with 79 employees, based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at oohmedia.com.au and a matched LinkedIn profile for Saurabh Dhiman.
Saurabh Dhiman previously worked as Media Insights Manager at Cartology - Part Of The Woolworths Group and Data Insights Manager at Ooh!. Saurabh Dhiman holds Pgdm, Finance, Marketing from Management Development Institute, Gurgaon.
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I have 14+ years of experience in implementing analytics for decision making across media, retail, hospitality & telecommunications domains.I have managed and executed projects ranging from Business Intelligence reporting to predictive modelling across business functions, including key initiatives in digital marketing space. In addition to leading multiple analytics engagements, I have also founded a start-up in social media analytics.I have experience of working for customers across multiple geographies including Australia, United States, Finland and South Africa.
Listed skills include Analytics, Business Analytics, Business Intelligence, Market Research, and 31 others.
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Sydney, New South Wales, Australia
Leading insights across in-store and offline media products in the Woolworths ecosystem. Key focus on campaign performance reporting for Cartology clients and supporting optimised campaign planning
Sydney, Australia
Responsible for delivering data-driven insights to drive revenue opportunities. Key responsibilities:• Lead engagement with data partners, and collaborate with internal team of data analysts and data scientists to deliver first-in-market audience-led insights• Manage web-based data products for optimised planning, and business intelligence reports for measurement• Train and up-skill client-facing teams within oOh! to enable transition into data-driven advertising in Out-of-Home
Gurgaon, India
Great Learning is an online and blended learning platform for analytics. Responsible for curriculum & content design, in-house analytics and engagement with faculties to ensure successful delivery of courses.
Gurgaon, India
Designed marketing campaigns based on customer-level predictive models (churn and up-sell) for a telecom provider in South Africa. Implemented in Big Data environment with data processing in Hive and machine learning in SparkR.
Sydney, Australia
Founder of Simply Social (www.besimplysocial.com), an easy-to-use & interactive social media analytics platform that enables digital marketers to make data-driven decisions in building their brands on social media. Responsible for product design & development, sales and operations.
Sydney, Australia
Responsible for overall account management, revenue targets and analytics project delivery across multiple stakeholders. Key projects:• Online prospect identification for leading telecom in Australia: Developed Decision tree based segments using clickstream data to identify prospects likely to purchase and their product inclination for personalised targeting• Marketing campaign design and measurement: Developed a framework with multiple propensity models (churn, value, upsell etc.) for… Show more Responsible for overall account management, revenue targets and analytics project delivery across multiple stakeholders. Key projects:• Online prospect identification for leading telecom in Australia: Developed Decision tree based segments using clickstream data to identify prospects likely to purchase and their product inclination for personalised targeting• Marketing campaign design and measurement: Developed a framework with multiple propensity models (churn, value, upsell etc.) for design of multiple campaigns across products Show less
Bengaluru Area, India
Responsible for designing and implementing analytical solutions . Key projects:• Next trip spend prediction for a casino: Built reinvestment plans for a leading casino operator by accurately predicting customers’ next trip spend based on demographics and historic gaming & lodging behaviors• Market research analytics for Microsoft: Survey data analytics projects to generate insights - Mobile user attitudinal segmentation using K-means clustering , Identifying drivers of browser migration… Show more Responsible for designing and implementing analytical solutions . Key projects:• Next trip spend prediction for a casino: Built reinvestment plans for a leading casino operator by accurately predicting customers’ next trip spend based on demographics and historic gaming & lodging behaviors• Market research analytics for Microsoft: Survey data analytics projects to generate insights - Mobile user attitudinal segmentation using K-means clustering , Identifying drivers of browser migration using Logistic regression• Digital Brand strength & engagement: Worked for a major footwear & apparel manufacturer to develop Tableau reports and generate insights on brand performance across digital platforms (app, website, social media) Show less
Gurgaon, India
Design and implementation of a software for Nokia Siemens Network (NSN) which was used for testing its hardware equipment used in cellular networks
Other employees you can reach at cartology.com.au. View company contacts for 79 employees →
Marie Christofides
Colleague at Cartology - Part Of The Woolworths GroupSydney, New South Wales, Australia
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Sophie Norrell
Colleague at Cartology - Part Of The Woolworths GroupGreater Sydney Area, Australia
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Jess Froggatt
Colleague at Cartology - Part Of The Woolworths GroupGreater Sydney Area, Australia
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Fonseena Tran
Colleague at Cartology - Part Of The Woolworths GroupAustralia
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Alice Teng
Colleague at Cartology - Part Of The Woolworths GroupGreater Sydney Area, Australia
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Amanda Davoren
Colleague at Cartology - Part Of The Woolworths GroupGreater Sydney Area, Australia
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Georgia Cooney
Colleague at Cartology - Part Of The Woolworths GroupBalmain, New South Wales, Australia
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Alec Stobie
Colleague at Cartology - Part Of The Woolworths GroupSydney, New South Wales, Australia
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Sally Jenkins
Colleague at Cartology - Part Of The Woolworths GroupGreater Sydney Area, Australia
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Francesca Maroun
Colleague at Cartology - Part Of The Woolworths GroupSydney, New South Wales, Australia
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Awarded scholarship from German Academic Exchange Service (DAAD) during exchange term
Quick answers generated from the profile data available on this page.
Saurabh Dhiman works for Cartology - Part of the Woolworths Group.
Saurabh Dhiman is listed as Data and Insights Professional at Cartology - Part of the Woolworths Group.
AeroLeads has found 1 work email signal at @oohmedia.com.au for Saurabh Dhiman at Cartology - Part of the Woolworths Group.
Saurabh Dhiman is based in Greater Sydney Area, Australia while working with Cartology - Part of the Woolworths Group.
Saurabh Dhiman has worked for Cartology - Part Of The Woolworths Group, Ooh!, Great Learning, Absolutdata Analytics, and Simply Social Analytics.
Saurabh Dhiman's colleagues at Cartology - Part of the Woolworths Group include Marie Christofides, Sophie Norrell, Jess Froggatt, Fonseena Tran, and Alice Teng.
You can use AeroLeads to view verified contact signals for Saurabh Dhiman at Cartology - Part of the Woolworths Group, including work email, phone, and LinkedIn data when available.
Saurabh Dhiman holds Pgdm, Finance, Marketing from Management Development Institute, Gurgaon.
Saurabh Dhiman is listed with skills including Analytics, Business Analytics, Business Intelligence, Market Research, Business Analysis, Sas, Web Analytics, and Social Media Consulting.
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