S Dhliwayo

S Dhliwayo Email and Phone Number

Creative Visionary & Strategist @ The Soze Agency
S Dhliwayo's Location
New York City Metropolitan Area, United States, United States
About S Dhliwayo

I’m a storyteller with a drive for creating spaces that matter. I founded Naaya in 2018 to bring wellness to Black, Indigenous, and underserved communities, and with partnerships from brands like Adidas and Goop, it evolved into a community of thousands. With limited resources, I built a platform that garnered press and grew through genuine connection and purpose.With over a decade of experience in creative direction, content strategy, and production, my work has been featured in Vogue, Marie Claire, and Refinery29, and I’ve shared my perspective at events like Ad-Week and The Brooklyn Museum. I’ve always believed that each new skill adds depth to my work—whether crafting an editorial voice or creating a strategy that brings people together. From visual storytelling to strategic development, I approach each project with a commitment to connection, clarity, and impact.I thrive on the challenge of building creative work that resonates deeply. If you’re looking for someone who brings both experience and genuine heart, let’s connect. Here’s to creating stories—and communities—that last.Portfolio: www.sdhliwayo.comEmail: s@sdhliwayo.com

S Dhliwayo's Current Company Details
The Soze Agency

The Soze Agency

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Creative Visionary & Strategist
S Dhliwayo Work Experience Details
  • The Soze Agency
    Freelance Copywriter And Content Strategist
    The Soze Agency Aug 2024 - Present
    New York, Us
    •Leading rebranding efforts for Yoga Alliance focusing on redefining the brand’s voice and tone to better align with its mission and target audience.•Collaborating with cross-functional teams to ideate and produce engaging content that resonates with the brand's core values and audience, enhancing overall brand perception and engagement.•Directing content strategy for social and web copy, ensuring consistency and impact across all digital platforms.
  • Naaya
    Founder
    Naaya Jan 2018 - Present
    Naaya serves to democratize the wellness space for people of color. By redefining what wellness means through the lens of yoga and mindfulness. We're are presently building an app Ilanga which seeks to bring joy back into one's movement practice. While centering those who are left out of the conversation of what it looks like and feels like to be well.
  • Freelancer
    Creative Director And Producer
    Freelancer Nov 2014 - Present
    Select Clients: Essence Magazine, Everyday Health, Faherty, Helmut Lang, Lapointe, Mansur Gavriel, and Well and Good• Leading the strategic development and execution of creative campaigns for high-profile clients,ensuring alignment with brand objectives and cultural relevance.• Managing all aspects of production, from pre-production planning to on-set leadership and postproduction,overseeing the creation of content for digital, social, and print platforms.• Directing cross-functional teams and external partners, coordinating efforts to deliver high-qualitycontent that resonates with target audiences and meets brand standards.• Driving brand storytelling initiatives, crafting dynamic narratives that translate client business goals into engaging consumer-facing content.• Overseeing budget management and resource allocation simultaneously for multiple projects,consistently delivering on time and within budget while maintaining the highest standards of creativeoutput.
  • Nike
    Freelance Writer
    Nike Sep 2023 - Mar 2024
    Beaverton, Or, Us
    • Led the strategic development and execution of narrative vision for Air Max campaign, ensuringalignment with brand objectives and cultural relevance.• Developed and executed storytelling strategies that connected brand initiatives with dynamic narratives around Air Max innovation and product presentation.• Delivered high quality copywriting across digital, social, and print platforms.
  • Fwb Dao In Collaboration With Hennessy
    Fwb X Hennessy Creative Producer
    Fwb Dao In Collaboration With Hennessy Oct 2022 - Dec 2022
    • Spearheaded the conceptualization and execution of creative programming for FWB X Hennessy, aligning content with brand objectives and audience engagement strategies.• Managed end-to-end production, including talent coordination, on-site management, and post- production, delivering content that amplified brand messaging and cultural impact.• Collaborated with internal and external stakeholders to ensure programming and content captured the essence of the brand's vision and resonated with target demographics."
  • Everyday Health
    Everyday Health Freelance Creative
    Everyday Health May 2022 - Dec 2022
    New York, Ny, Us
    •Conducted thorough research to identify and curate visual assets that aligned with the redesign of the website.
  • Parsons School Of Design - The New School
    Adjunct Professor
    Parsons School Of Design - The New School Sep 2021 - Sep 2022
    New York, Ny, Us
    • Developed and led a curriculum focused on creative collaboration, nonviolent communication, andequity, aligning educational goals with real-world industry practices.• Fostered a dynamic and inclusive classroom environment that encouraged critical thinking and creative problem-solving, equipping students with skills to navigate the creative process from concept to execution.• Provided mentorship and guidance, helping students translate creative ideas into cohesive projects, demonstrating an ability to lead and inspire future creatives.• Collaborated with fellow faculty to ensure alignment with the institution's educational objectives,contributing to the continuous improvement of the program.
  • Hearst Magazines
    Visual Editor
    Hearst Magazines Nov 2015 - Feb 2020
    New York, Ny, Us
    • Led creative direction and project management for over 240 photo and video shoots, ensuring brand consistency and creative excellence across multiple platforms.• Developed and implemented strategic content initiatives that translated business goals into compelling visual narratives, driving brand recognition and consumer engagement.• Managed budgets ranging from $10,000 to $60,000 consistently achieving a 10% reduction in expenses through careful planning and resource allocation.• Spearheaded digital asset management system implementation, streamlining production processes and enhancing organizational efficiency.
  • Kula Yoga Project
    Yoga Teacher
    Kula Yoga Project Dec 2015 - Oct 2017
    · Facilitator for yoga classes for children aged 4 and older· Foundational elements of yoga through a lighthearted and fun approach
  • Sincerely Tommy
    Freelance Marketing & Press Consultant
    Sincerely Tommy Feb 2015 - Jun 2015
    • Developed Partnerships while maintaining the Sincerely Tommy brand • Developed Events to further the Sincerely Tommy Brand• Executed Specific Projects and Research related to the promotion of the Sincerely Tommy Brand • Created Artistically driven imagery for website, poster campaign, and Sincerely Tommy influencer interviews • Maintained the Sincerely Tommy Brand through social media channels • Scheduled meetings and events for the proprietor of Sincerely Tommy
  • Kwc Productions
    Production Assistant & Office Manager
    Kwc Productions Jul 2014 - Oct 2014
    Brooklyn, Ny, Us
    • Full shoot booking-crew, facilities, and catering • Comprehensive billing• Travel management • Procuring certificates of insurance • Location research • Facilitating transition to a new office space• Conceptualizing and implementing multiple organization systems for asset management
  • Art Department
    Executive Assistant To Head Of Styling Division
    Art Department May 2013 - Mar 2014
    New York, Ny, Us
    • Negotiated monetary brand sponsorships with cosmetic and PR companies• Daily communication with exclusive style vendors • Maintained multiple artists scheduling • Comprehensive billing-budget creating, compiling artists expenses, and reconciling supervisors expenses• Full travel management for VIP artists • Administrative support
  • Instyle
    Photo Department Intern
    Instyle Jul 2012 - Apr 2013
    • Travel/ catering research for photo department • Vendor invoice management-logging invoices, processed advance requests, facilitated payment of invoices and drafted contracts• On Set VIP talent coordination • Maintained shoot credit document for each issue • Negotiated and procured front of book artwork • Digital asset management -uploaded imagery, naming conventions, placing images for layout • Department administration
  • Madewell
    Sales Support
    Madewell Sep 2010 - Jan 2013
    •Assesses and addresses customer needs; facilitates sale of merchandise•Provided Support to personal stylists•Coordinated visual layout of merchandise in store
  • Complex
    Intern
    Complex Feb 2011 - May 2011
    Los Angeles, Ca, Us
    Complex Magazine, New York, NY February 2011 - May 2011Photography Intern • Worked under Photo Director as a liaison between Complex editorial and Complex.com• Prepped files for online team• Digital asset management
  • W Magazine
    Intern
    W Magazine Aug 2010 - Jan 2011
    • Production assistance and bookings: travel and studio holds• Digital asset management• Department administration • Coordinated delivery of prints and proofs

S Dhliwayo Education Details

  • Kula Yoga Project Brooklyn Ny
    Kula Yoga Project Brooklyn Ny
    Vinyasa Yoga
  • Rochester Institute Of Technology
    Rochester Institute Of Technology
    Bfa Advertising Photography

Frequently Asked Questions about S Dhliwayo

What company does S Dhliwayo work for?

S Dhliwayo works for The Soze Agency

What is S Dhliwayo's role at the current company?

S Dhliwayo's current role is Creative Visionary & Strategist.

What schools did S Dhliwayo attend?

S Dhliwayo attended Kula Yoga Project Brooklyn Ny, Rochester Institute Of Technology.

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