S Dhliwayo Email & Phone Number

New York, Us

•Leading rebranding efforts for Yoga Alliance focusing on redefining the brand’s voice and tone to better align with its mission and target audience.•Collaborating with cross-functional teams to ideate and produce engaging content that resonates with the brand's core values and audience, enhancing overall brand perception and engagement.•Directing content strategy for social and web copy, ensuring consistency and impact across all digital platforms.

Naaya serves to democratize the wellness space for people of color. By redefining what wellness means through the lens of yoga and mindfulness. We're are presently building an app Ilanga which seeks to bring joy back into one's movement practice. While centering those who are left out of the conversation of what it looks like and feels like to be well.

Select Clients: Essence Magazine, Everyday Health, Faherty, Helmut Lang, Lapointe, Mansur Gavriel, and Well and Good• Leading the strategic development and execution of creative campaigns for high-profile clients,ensuring alignment with brand objectives and cultural relevance.• Managing all aspects of production, from pre-production planning to on-set leadership and postproduction,overseeing the creation of content for digital, social, and print platforms.• Directing cross-functional teams and external partners, coordinating efforts to deliver high-qualitycontent that resonates with target audiences and meets brand standards.• Driving brand storytelling initiatives, crafting dynamic narratives that translate client business goals into engaging consumer-facing content.• Overseeing budget management and resource allocation simultaneously for multiple projects,consistently delivering on time and within budget while maintaining the highest standards of creativeoutput.

Beaverton, Or, Us

• Led the strategic development and execution of narrative vision for Air Max campaign, ensuringalignment with brand objectives and cultural relevance.• Developed and executed storytelling strategies that connected brand initiatives with dynamic narratives around Air Max innovation and product presentation.• Delivered high quality copywriting across digital, social, and print platforms.

• Spearheaded the conceptualization and execution of creative programming for FWB X Hennessy, aligning content with brand objectives and audience engagement strategies.• Managed end-to-end production, including talent coordination, on-site management, and post- production, delivering content that amplified brand messaging and cultural impact.• Collaborated with internal and external stakeholders to ensure programming and content captured the essence of the brand's vision and resonated with target demographics."

New York, Ny, Us

•Conducted thorough research to identify and curate visual assets that aligned with the redesign of the website.

New York, Ny, Us

• Developed and led a curriculum focused on creative collaboration, nonviolent communication, andequity, aligning educational goals with real-world industry practices.• Fostered a dynamic and inclusive classroom environment that encouraged critical thinking and creative problem-solving, equipping students with skills to navigate the creative process from concept to execution.• Provided mentorship and guidance, helping students translate creative ideas into cohesive projects, demonstrating an ability to lead and inspire future creatives.• Collaborated with fellow faculty to ensure alignment with the institution's educational objectives,contributing to the continuous improvement of the program.

New York, Ny, Us

• Led creative direction and project management for over 240 photo and video shoots, ensuring brand consistency and creative excellence across multiple platforms.• Developed and implemented strategic content initiatives that translated business goals into compelling visual narratives, driving brand recognition and consumer engagement.• Managed budgets ranging from $10,000 to $60,000 consistently achieving a 10% reduction in expenses through careful planning and resource allocation.• Spearheaded digital asset management system implementation, streamlining production processes and enhancing organizational efficiency.

· Facilitator for yoga classes for children aged 4 and older· Foundational elements of yoga through a lighthearted and fun approach

• Developed Partnerships while maintaining the Sincerely Tommy brand • Developed Events to further the Sincerely Tommy Brand• Executed Specific Projects and Research related to the promotion of the Sincerely Tommy Brand • Created Artistically driven imagery for website, poster campaign, and Sincerely Tommy influencer interviews • Maintained the Sincerely Tommy Brand through social media channels • Scheduled meetings and events for the proprietor of Sincerely Tommy

Brooklyn, Ny, Us

• Full shoot booking-crew, facilities, and catering • Comprehensive billing• Travel management • Procuring certificates of insurance • Location research • Facilitating transition to a new office space• Conceptualizing and implementing multiple organization systems for asset management

New York, Ny, Us

• Negotiated monetary brand sponsorships with cosmetic and PR companies• Daily communication with exclusive style vendors • Maintained multiple artists scheduling • Comprehensive billing-budget creating, compiling artists expenses, and reconciling supervisors expenses• Full travel management for VIP artists • Administrative support

• Travel/ catering research for photo department • Vendor invoice management-logging invoices, processed advance requests, facilitated payment of invoices and drafted contracts• On Set VIP talent coordination • Maintained shoot credit document for each issue • Negotiated and procured front of book artwork • Digital asset management -uploaded imagery, naming conventions, placing images for layout • Department administration

•Assesses and addresses customer needs; facilitates sale of merchandise•Provided Support to personal stylists•Coordinated visual layout of merchandise in store

Los Angeles, Ca, Us

Complex Magazine, New York, NY February 2011 - May 2011Photography Intern • Worked under Photo Director as a liaison between Complex editorial and Complex.com• Prepped files for online team• Digital asset management

• Production assistance and bookings: travel and studio holds• Digital asset management• Department administration • Coordinated delivery of prints and proofs

200Hr Ytt, Vinyasa Yoga

Bs Marketing, Bfa Advertising Photography