Marketing Strategy, Media Strategy, Retail Media, Marketing Effectiveness, Performance Branding, Performance Marketing, Influencer MarketingLead development of strategic of marketing plans, for both Enterprise and Retail Media, that drive short and long term ROI.Evolved our Retail Media offering by creating compelling new ad and measurement products, including using Clean Rooms for both audience building and measurement.Developed attribution model for both Enterprise and partnership marketing that measures online and offline marketing, paid and owned to enable continuous optimization of both creative and media.Reimagined creative and content development to reduce production costs by more than 50%, while driving brand equity through engaging content on our owned channels.Manage advertising technology suite to create seamless execution and measurement, and protect from data degradation.Oversee paid media, branded partnerships, organic social, influencer marketing, marketing attribution, SEO and affiliate.

Directed all performance marketing activities for growing financial technology startup, shaping marketing, customer acquisition, and customer experience strategies that delivered target conversion rates and put the company on track to achieve growth goals.Instituted standardized processes and marketing best practices, creating a clear feedback loop that leveraged consumer insights to inform and optimize advertising strategy and messaging.

Involved in marketing strategy, consumer experience, media strategy, and measurement for seven of the Clorox family of brands.Build growth plans aligned to marketing goals, built off consumer needs and journeys, and develop measurement plans to enable continuous optimization.Work with global leadership to manage media partnerships, evolve best practices, and evangelize OMD USP.

Clients: Columbia Sportswear, Blue Shield of California, MINI Cooper, SOREL, and GreyhoundAs trusted advisor to the founders, owned all P&L and strategic decision-making for the Media and Analytics divisions and defined core marketing processes and best practices that revitalized the departments and fueled client growth.Scaled and transformed agency’s performance marketing department, building a best-in-class activation team for programmatic, paid search, and paid social that grew agency revenues.Led team of 15, ensuring innovative, accountable content creation and distribution to drive revenue and retention with key clients including Columbia Sportswear, SOREL, and Blue Shield of CA.Guided the development of a bespoke, in-house data management platform that facilitated better client servicing, offered stronger audience insights, and created a new revenue stream for the company.

Clients: Whole Foods Market, AT&T, US Air Force, John Deere, LL Bean, Hallmark, Lennox, and StainmasterFormalized and led performance marketing and in-house social/community management functions for full service advertising agency, earning multiple promotions while leading team of 30 and shaping client, marketing, and organizational strategies that grew sales revenue.Managed $800M+ in advertising spend, crafting and executing digital, social, influencer, mobile, television/video, print, and OOH campaigns that drove sales and brand growth for major clients including Whole Foods, AT&T, Lennox, L.L.Bean, Hallmark, and the US Air Force.Spearheaded Whole Foods’ first-ever national marketing campaign, educating target audiences on the brand’s value to deliver improvements in brand perception and same store sales.Recruited, hired, and developed team members, coaching employees to deliver first-class creative content and unparalleled client servicing.