Sean Donahue Email & Phone Number

New York, Ny, Us

• Led the development and execution of all aspects of lifecycle marketing, including Email, SMS, Loyalty, and Direct Mail for a family of DTC brands, including Miracle Made, Onsen, GIR, Open Spaces, Letterfolk, Yield, and Poketo.• Defined and enhanced targeted promotions and personalized lifecycle campaigns that drove immediate revenue while building loyalty programs and customer journeys to drive deeper brand engagement, improve retention, and increase LTV.• Increased monthly revenue from S405K to $1.3M in 90 days by leading the transformation of a one-time buyer base into repeat purchasers through highly personalized email and SMS marketing.

San Diego, Ca, Us

• Improved client retention and LTV across major accounts by 30%, such as Harmon Kardon, TOMS, and The Honest Company, by spearheading the design and successful execution of end-to-end customer lifecycle programs while leading, mentoring, and training a marketing team with 14 employees.• Integrated email, SMS, and direct mail channels into a collective, data-focused customer journey to optimize customer engagement strategies and drive conversions by leveraging A/B testing, behavioral triggers, and personalized offers. • Created seamless customer journeys while ensuring consistent touchpoints to foster deeper engagement and customer loyalty in collaborating with the creative and technical teams.

New York, Ny, Us

• Built, managed, and led a 10-person multi-disciplinary team across marketing, technical services, and CRM to drive the enhancement of email and SMS strategies across a portfolio of 120+ clients in eCommerce, retail, finance, and healthcare.• Increased customer retention by 20% by developing segmentation & automation strategies to optimize customer journeys.• Worked closely with the sales team to develop custom service offerings based on unique brand goals and target audiences, developed segments, automation, and personalized email/SMS strategies, and successfully developed pitches to secure new enterprise clients, including FICO, to generate $500k+ in ARR.

New York, Ny, Us

• Oversaw and managed the technical execution of CRM campaigns while ensuring seamless delivery and optimizing performance to exceed client requirements, build brand loyalty, and drive growth.• Led the development and execution of a comprehensive customer retention campaign for Casper by redesigning the post-purchase flow to include personalized mattress care tips and product recommendations based on previous purchases.• Increased repeat purchases by 18% and drove a 25% lift in overall monthly revenue by launching an abandoned cart series paired with dynamic cross-sell offers for pillows and bedding accessories.

New York, Ny, Us

New York, Ny, Us

• Led the on-time and on-budget design and development of critical CRM projects from initial concept to delivery to streamline operations, enhance overall service quality, and maximize customer satisfaction.• Improved campaign performance and client satisfaction by collaborating with the design, copy, development, QA, and deliverability teams to produce and optimize email and SMS campaigns across the client base.• Implemented advanced segmentation strategies, tailored content based on user behavior/preference, and optimized workflows while leading and managing a team of 3 specialists.