Responsible for all non-design aspects of the business including operations, finance, and business development.

I help business leaders, across all industries, run their businesses more effectively and profitably by providing a unique combination of analytical, creative, and interpersonal skills.https://www.1818.consulting

• Develop and execute the firm's annual multi-channel marketing strategy, with the goals of increasing brand awareness and driving new business through the cultivation of new and existing relationships.• Collaborate with internal and external partners to execute marketing, public relations, and communications tactics * Won ‘Best Architecture firm in Central Virginia’ [Va. Living] for first time in firm’s 15 year history.• Implemented new CRM platform to manage existing client relationships and prospective leads for new business.• Oversee and manage graphic design resources to efficiently produce customized marketing collateral (print and digital) to reach and engage each of the five key target markets.• Serve on firm’s leadership team and lead weekly meetings to ensure consistent alignment and focus on firm’s goals.• Manage the Information Technology needs of the firm in partnership with a third party IT vendor.

• Founded and manage organization focused on supporting grieving children and their families, with $400,000 annual budget. To date, more than 5,000 individuals have been impacted by the organization’s grief support services.• Manage and oversee the execution of all business areas, including Operations, Marketing, Development, Communications, Public Relations, Budget management, and Financial reporting.• Develop and execute Marketing and Public Relations strategy (online and offline) to increase awareness of the organization, create partnerships in the community, and raise funds for the organization.• Created Full Circle’s branding and responsible for design and production of all marketing and communications collateral for the organization. • Manage the finance, development, and public relations teams made up of staff and volunteers from the community.• Lead strategic planning for Full Circle’s long term viability and growth, including collaboration with the Strategic Advisory Committee, Board of Directors, and Staff.• Maintain budget for the organization and communicate relevant financial analysis to Board of Directors, Executive Committee, and major donors.fullcirclegc.org

Oversee team that manages marketing for $2.5B credit card portfolio and $250MM Call Center

Manage acquisition & retention marketing initiatives to drive incremental sales for Circuit City's $2.5 billion credit card program.

• Managed $3 million annual budget that encompassed strategic planning, execution, and analysis of acquisition and retention programs for entire chain of stores.• Utilized customer database to segment customer profile information, target communications, and analyze the ROI for each direct marketing initiative.