Stephanie Drake, Cam Email & Phone Number

With almost 30 years of experience in sales, operations | account | product management, and all things marketing & advertising, I have successfully contributed to continually advancing company technology and procedures, resulting in annual increases in revenue and decreases in expenses by as much as 50%. With each position I've held, I was afforded different perspectives, which helps immensely when the goal is to make decisions based on as much information as possible. I've also taken multiple continuing education courses on marketing, sales, branding, web development, coding, and AI among others through Coursera, Udemy, Reliablesoft, Ahrefs, Google, and GeekPack to name a few. Some of the best books I've read that stuck with me:- The Power of One- Outliers- Be- Tools of Titans- Atomic Habits- The Buddha and the Badass- Rich Dad Poor Dad- Into the Magic Shop- Visual Thinking- Born to WinSome rules I live by:- The Golden Rule- Always be learning. Every day.- Share something I've learned every day.- If I can think of it, it can happen.- Your body is a high performance engine. Respect that.- Do everything possible to stay mentally and emotionally centered.According to a widely published analysis of the Torrance Tests of Creative Thinking, creative thinking is on the decline world-wide. While this report is more than 10 years old, it was the result of multiple tests that showed a trend. My grandfather was genius-level intelligent who held almost 100 patents and was also instrumental in the production of those ideas and was a top sales person once those products went to market. He and my parents both taught and encourage creativity, ingenuity, and using your head. Software I know how to use:- Data Analysis (RealPage CMS, CRM Analytics, Google Analytics)- Web Development (WordPress, Squarespace, Wix, Ecwid, WooCommerce)- Social Media Management using posting tools for Facebook, Instagram, Pinterest, LinkedIn, YouTube, and Google Business Profile- Budgeting, Ad Creation, and Management of Paid Ad Channels: Google, Facebook & Instagram, Targeted, and Programmatic Advertising- AI Prompting & Chatbot Set Up - SEO (RankMath, Yoast, Keywords Everywhere, Google Search Console, AI)- Video Conferencing Software (Zoom, Microsoft Teams, Google Meets)- Graphic Design, Image/Video Production & Software (ex: Canva, CreateStudio, iMovie, Adobe Illustrator & Photoshop)- CRM set up and management (Kaep, Hubspot, Zoho, Freshworks, Knock, RentDynamics)- Project Management (Teams, Trello, ToDoist, Asana, Slack)

Listed skills include Sales, Customer Service, Social Media Marketing, Contract Negotiation, and 46 others.

• 

  Marketing Manager

  Boyd Homes

  Sep 2016 - Present

  I am a marketing expert with experience in sales, omni-channel marketing, branding, product placement & management, researching & implementing new technology, web development, customer experience, and marketing strategy.- Lead the Marketing Department with a focus on business leadership, owning and continuously improving the suite of supply-side products.- Deliver a comprehensive SEO, digital, email, web, programmatic, and social marketing plan in collaboration with cross-functional teams.- Boosted website conversions by 130% and tour-to-lease conversions by 11% through strategic analysis of market trends, product performance, and customer experience.- Lead a team of varying roles, fostering strong internal and customer relationships, resulting in a 10% increase in customer retention, and a 12% rise in overall customer satisfaction scores.- Planned and executed an omni-channel marketing strategy for a new-to-market product, achieving high engagement in social media, the highest conversion rates in the portfolio, and winning the Best Marketing industry award.- Hired, trained, and developed a team of talented, experienced, and empowered individuals with an average of 8 years with the company, building a culture that prioritizes customer-centricity, innovation, and operational rigor.- Analyzed past sales trend data, future forecast data, competitive landscape, and market trends to develop pricing strategies, achieving a 3% increase in NOI and a 4% average increase in occupancy, making data-supported decisions with big financial impact and running a sophisticated business with P&L ownership.- Created a virtual & digital sales process that was pre-planned in foresight of a need and in place within 2 weeks in response to a sudden and drastic shift in business operations.- Managed product positioning and advertising differentiation for products based on varying features & area demographics to ensure occupancy KPIs of 94% or higher are met.

• 

  Robert Morris University

  Marketing