Currently seeking AEM Website Migration role. Past projects include, but not limited to JP Morgan, Invesco, SAP and Mercedes-Benz. Background in Marketing and Graphic Design with knowledge in UI/UX, Branding / Brand Adherence. Leads website migration on the marketing/business side.● Leads the content migration in line with customer experience and digital transformation efforts with adherence to ADA/AODA and WCAG 2.0 accessibility standards.● Creates information architecture consistent with SEO best practices.● Initiates migration plans and site redirects as needed.● Identifies issues and creates solutions for the digital production and quality assurance workstream to ensure brand and design consistency across the global websites.● Implements a post-AEM migration production process with guidelines for AEM Sites and Assets maintenance.

● Formulated the roadmap for website migrations to AEM Sites to redesign, implement and deploy large, complex, global and multi-language commercial/customer-facing corporate websites with integration to other Adobe Experience Cloud products like AEM Assets (DAM), Adobe CDP, Journey Optimizer, Marketo and Adobe Analytics.● Provided strategic solutions for all aspects of a multi-workstream/multi- work team, cross-functional, global website deployment project from concept through the implementation and adoption, ensuring governance process adherence, project continuity, and stakeholder management.● Implemented DAM Strategy & AEM Content Strategy, digital production and content governance.● Formulated effective strategies to drive decisions and escalated issues of potential scope, budget or strategy changes or slippages.● Enhanced digital production processes to adapt to the needs of the new platforms that are integrated with the other platforms or will integrate to other platforms in the future.● Created user stories that have clear description of software functional requirements and business needs. Proposes workstream enhancements as needed while ensuring IT Governance and regulatory policies, procedures, and standards.● Coordinated internal and external stakeholders and external creative and technical resources located in different global locations and time zones.

● Implemented the roadmap for content migration of Invesco Corporate and Canada Institutional websites to AEM 6.5 as part of their customer experience digital transformation efforts with adherence to ADA/AODA and WCAG 2.0 accessibility standards.● Created the URL architecture for Invesco Corporate and streamlined site architecture for Canada Institutional websites with consistent to SEO best practices.● Identified issues and created solutions for the digital production and quality assurance workstream that ensured brand and design consistency across the North America websites.● Ensured that assets going into the DAM (Digital Asset Manager) are uploaded according to the implemented taxonomy.● Implemented content governance to manage asset decommissioning to ensure optimal website management.● Implemented a post-AEM migration production process with guidelines for AEM Sites and Digital Asset Management (DAM) maintenance.

● Part of the team that migrated 600+ pages of JP Morgan Wealth Management pages as part of their rebranding efforts and compliance to WCAG 2.0 / Accessibility standards https://www.jpmorgan.com/wealth-management/wealth-partners● Provided clear and transparent communication to cross-functional team leads and executive directors/senior management with regards to migration and express build requests.● Ensured that assets going into the DAM (Digital Asset Manager) are uploaded according to the implemented taxonomy.● Implemented content governance to manage asset decommissioning to ensure optimal website management.● Identified issues and defines solutions in creative and digital production workstream, content management, and creative decision making. Managed all projects via Workfront.● Created guidelines for content production, such as, but not limited to image specifications, visual guides and usage.● Authored BAU content across the global website, https://www.jpmorgan.com on AEM 6.5

● Led the content migration of JP Morgan Private Bank website from legacy platform to Adobe Experience Manager (AEM 6.5) https://privatebank.jpmorgan.com as part of their digital rebrand with compliance to WCAG 2.0 / Accessibility standards.● Headed the day-to day operations & campaign management of the website in 9 languages - English, French, Italian, German, Spanish-EU, Spanish LatAm, Portuguese, Traditional & Simplified Chinese by leading a team of producers, creatives, marketing and business partners across global marketing regions into delivering a world-class digital experience.● Responsible for building the current operating model for the global operations of the Private Bank digital team.● Built new systems and processes for streamlining digital production across Global, EMEA, LATAM and APAC regions for multilingual content entry and enterprise website architecture.● Drove consensus among executive leadership across regions in driving the adoption of new processes and new programs.● Provided clear and transparent communication to cross-functional team leads and executive directors/senior management with regards to global campaigns, ad-hoc projects, resource requirements, issues and priorities.● Designed new and updates existing intake templates, streamlines workloads and assigns resources across global production and creative services teams using JIRA and Confluence. Part of the team responsible for the early template builds for the implementation & rollout of Workfront across JPM Asset & Wealth Management lines of businesses.● Identified issues and defines solutions in production workstream, content management, tagging and creative decision-making.

● Continuously proposed and implemented efficiency processes for the bilingual platform migration of Mercedes-Benz North America websites from legacy platform to Adobe AEM in English and French Canadian● Lead, curated content and executed content releases across the multilingual, multi-geographical enterprise CMS / Web Content Management System - Adobe AEM (Adobe Experience Manager).● Coordinated across internal stakeholders and external creative and technical resources located in Canada, India and all across the US using JIRA and Confluence.

• Managed technology deliverables and project budgets across the entire SAP organization in support of various departments– Global Branding, Global Internal Communications, Platforms and Implementations Delivery, Global Marketing & Sales.• Lead the Campaign Management projects by implementing the campaigns across digital products and their integration with various systems and various digital media outlets. • Collaborated with various content partners (writers, designers, technology managers) marketing teams and other resources to develop thought leadership assets that will be deployed across a variety of media and channels.• Managed change and risk mitigation strategies by implementing a process that streamlined the handling of content editing and curation requests of all the marketing managers across all industries, lines of business and technology for Solution Explorer.• Prescribed and delivered easily editable & executable email marketing assets for SAP Global Internal Communications.• Coordinate all the marketing requirements for digital products from inception to launch.• Curated and executed creative asset solutions that are in scope, within budget, with on-time delivery to the right audience for SAP Platforms and Implementations Delivery.• Scoped, tracked and executed project work plans across all digital media asset offerings such as mobile apps, product website, eBooks, newsletters, microsites & web advertising from inception to post-launch for SAP Global Marketing with conjunction with overall brand storytelling, branding and recommendations for User Experience (UX) and Search Engine Optimization (SEO) in accordance to rules set forth within Adobe AEM - DAM (Adobe Experience Manager / Digital Asset Management).• Managed internal and external creative resources and vendors located in Germany, India and all across the US.• Managed onsite and offsite technical resources and vendors.

• Supported global B2B website content creation, curation, editing, publishing and management for SAP.com across all industries, lines of business and technology. • Hands-on content updates in an enterprise CMS - built and revised page templates in a Content Management System including upload/removal of HTML content, PDF files, links, images and video. • Ensured a good customer experience across www.sap.com by proactively testing the various sections on the web pages for compliance with brand, position and registration strategies.• Responsible for editing product pages in an enterprise CMS (Adobe Experience Manager - AEM).• Presented analytics reports using Adobe Omniture/Adobe Analytics.• Supported multi-lingual global content platform migration, 1DX.