Shannon Summers Email and Phone Number
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Shannon Summers phone numbers
I LOVE what I do! In short, I invigorate brands & engage customers to care, share & buy. With deep expertise in strategic marketing, brand-building & communications, I build customers for life.An accomplished leader with a focus on connection & conversion, I support sales teams to excel with data from full funnel metrics, analytics & digital marketing.I've done this successfully B2C & B2B2C for Mary Kay, Highland Homes, American Airlines, Verizon, & more. This variety of stellar companies, agencies & industries gives me unique experience & perspective to develop innovative solutions to move business.With a powerful blend of leadership, creativity, EQ & a knack for leading cross functional teams through complexity, I develop talent, inspire teams & engage customers to propel brands forward. >STRATEGY – Collaborated with department heads to lead Corporate Division annual BAL planning. Developed 3 yr division roadmaps resulting in alignment & seamless integration across entire division. Measured progress and updated executive team quarterly.>TRANSFORMATION - Centralized Marketing & drove brand globalization, saving $10M per year. Created vision, process & brand strategy, led change management & global campaigns. Grew team from 2 to 16 & led internal creative & multiple agencies to drive 80% of all content globally.>INTEGRATED MARKETING - Chaired global 50th anniversary celebrations achieving +25% in annual sales, strongest year in company history. Developed year-long digital, social, PR, and product programs resulting in 15M microsite page views, +300K contest entries, +30% engagement, simultaneous media events in 24 countries, & 5M cause-related product sales.>BRAND STRATEGY – Developed brand strategy, storytelling, standards & creative for 6 brands & icon Mary Kay Ash at her 100th birthday, total value +$6.5B, resulting in average MROI +20%. >DIGITAL MARKETING – Garnered 250K monthly web leads with 18% online sales conversions by redesigning website & optimizing live web concierge, achieving +15% social engagement &+20% email marketing open rate.>INFLUENCER MARKETING - Developed global influencer program resulting in $15M earned media, +14% fan base, sustaining overall engagement rate +60%. I solve complex business challenges, build trusted relationships, think big & have the courage to develop bold ideas. I give back by serving on the BODs of several local nonprofits. Let's connect! 214-448-5289Strengthfinders: Strategic, Achiever, Communications, Ideation and Positivity.Discovery Insights: Motivating Inspirer
Bright Marketing Solutions
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Founder And Fractional Chief Marketing Officer (Vp And Svp Marketing)Bright Marketing SolutionsDallas, Tx, Us
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Chief Shine OfficerBright Marketing Solutions Dec 2022Dallas / Fort Worth, Texas, UsDelivering bright marketing with shining results. Offering strategic marketing and communications services including executive and operations counsel, small business mentorship, marketing strategy and roadmap development, branding and rebranding, website design, social media management, activation, PR, as well as message matrix and content development. Experience in health and beauty, homebuilding, event production, management services, nonprofit, and moreA few example engagements include:- Created brand strategy, positioning and logo, developed messaging, social media engagement strategy and audit of outbound marketing efforts to increase thought leadership and drive brand equity.- Led repositioning, rebranding, and agency search, and currently developing SEO-optimized website, digital lead generation and paid programs.- Developed corporate Marketing strategy with digital, social and website enhancements to drive community traffic and tours, created RFP and vetted digital agencies, crafted staffing plan and assisted in FTP hire.
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Board Member And Chair Of Marketing And Social MediaWomen With Promise Sep 2019Dallas, Texas, UsWomen with Promise is a nonprofit network of professional women who provide scholarships and mentorship to north Texas women emerging from challenge to help them realize their promise and potential, and to empower their future. - Rebranded organization with new logo, color palate, story and voice- Increased organize social media reach 45%- Organically increased LI audience 5x and average engagement 441% -
Svp Marketing | Transformation | Integrated Marketing | Internal/External Communications | DigitalHighland Homes Jan 2021 - Sep 2022Plano, Texas, UsMember of Leadership Team, hired to transform, develop and grow marketing team and build a consumer brand. Supported sales team and drove community traffic, realtor relationships and lead generation, resulting in sales for the Highland Homes family of brands. Led Integrated Brand Marketing, Marketing Technology, Marketing Operations, Product Marketing and Employee Communications. B2B2C marketing via the realtor community and B2C marketing to homebuyers. -
Svp Marketing | Brand Strategy | Marketing Innovation | Communications | Business TransformationMedia West Jan 2019 - Dec 2020Dallas, Texas, UsLed rebranding and marketing transformation from live event company to virtual event company during COVID for premium creative production and event experience agency specializing in sporting events, venue marketing, large corporate meetings, and trade association/industry conferences. Developed email campaigns and launched CRM system to improve sales performance and close rates. Preferred vendor of the Dallas Cowboys and producers of the largest event in the world on Thanksgiving Day, the Salvation Army Red Kettle Kick Off and Dallas Cowboys half-time show.B2B marketing to event planners and corporate trainers. -
(Sr) Director, Corporate Marketing Strategy And Strategic Insights/Competitive IntelligenceMary Kay Global Jan 2016 - Aug 2018Addison, Tx, UsMarketing executive for world’s largest direct seller in beauty industry, B2B marketing to global sales force and B2C marketing to end consumer. Drove integrated marketing, branding, campaign planning, and content creation, social media strategy, strategic insights, competitive intelligence and research as company exploded globally, doubling revenues to $4 billion and growing sales force from 1.5 million to 3.5 million. Led internal creative team & external agencies around the world in content development for global ecosystem as well as total staff of 12.B2B2C marketing to sales force of +2 million and B2C marketing to end consumer. -
Director, Corporate Integrated Brand Marketing | Content | Agency Management | Product LaunchMary Kay Global Sep 2007 - Jan 2016Addison, Tx, UsCreated centralized Corporate Marketing Department and developed integrated marketing initiatives, KPIs and dashboards for quarterly new and limited-edition product launches and repromotions of 200 SKUs. Developed brand strategy and architecture, as well as integrated marketing support for all brand, recruiting and product launch, education and repromotion initiatives. Grew team from two to 16.
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Director, Corporate Communications, Brand Awareness And Advertising | Product Launch | PrMary Kay Global 2000 - 2007Addison, Tx, UsLed all public relations, crisis communications and advertising in the US. Chief spokesperson and leader of communications around death of legendary company founder Mary Kay Ash as well as commemorative content for media, sales force and consumers. Key company spokesperson and crisis communications leader on a variety of issues including facilities, employee, ingredient, political and independent contractor issues. Led market opening activities for India and Poland, hiring and managing local agencies, leading launch programming, and serving as spokesperson.
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Vice President, Group Supervisor - Subway, Bennigan'S, Tony Roma’S, Countrywide, Children'S HealthMarc Usa 1998 - 2000Pittsburgh, Pa, UsReported to Agency principal and led key agency accounts billing $20 million.
Shannon Summers Skills
Shannon Summers Education Details
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The Ohio State UniversityDouble Major: Marketing & International Business With Concentration In Italian -
Southern Methodist UniversityDigital Marketing Certificate
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Mit Sloan Executive EducationMit / Harvard School Of Negotiation Course On Managing Difficult Communications
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Collin CollegeGenerative Ai Course
Frequently Asked Questions about Shannon Summers
What company does Shannon Summers work for?
Shannon Summers works for Bright Marketing Solutions
What is Shannon Summers's role at the current company?
Shannon Summers's current role is Founder and Fractional Chief Marketing Officer (VP and SVP Marketing).
What is Shannon Summers's email address?
Shannon Summers's email address is sh****@****west.it
What is Shannon Summers's direct phone number?
Shannon Summers's direct phone number is +197268*****
What schools did Shannon Summers attend?
Shannon Summers attended The Ohio State University, Southern Methodist University, Mit Sloan Executive Education, Collin College.
What skills is Shannon Summers known for?
Shannon Summers has skills like Fragrance, Gifts, Social Media, Marketing, Social Media Marketing, Customer Service, Marketing Communications, Marketing Strategy, Public Speaking, Facebook, Microsoft Office, Sales.
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