Shannon Summers Email & Phone Number

Dallas, Tx, Us

Dallas / Fort Worth, Texas, Us

Delivering bright marketing with shining results. Offering strategic marketing and communications services including executive and operations counsel, small business mentorship, marketing strategy and roadmap development, branding and rebranding, website design, social media management, activation, PR, as well as message matrix and content development. Experience in health and beauty, homebuilding, event production, management services, nonprofit, and moreA few example engagements include:- Created brand strategy, positioning and logo, developed messaging, social media engagement strategy and audit of outbound marketing efforts to increase thought leadership and drive brand equity.- Led repositioning, rebranding, and agency search, and currently developing SEO-optimized website, digital lead generation and paid programs.- Developed corporate Marketing strategy with digital, social and website enhancements to drive community traffic and tours, created RFP and vetted digital agencies, crafted staffing plan and assisted in FTP hire.

Dallas, Texas, Us

Women with Promise is a nonprofit network of professional women who provide scholarships and mentorship to north Texas women emerging from challenge to help them realize their promise and potential, and to empower their future. - Rebranded organization with new logo, color palate, story and voice- Increased organize social media reach 45%- Organically increased LI audience 5x and average engagement 441%

Plano, Texas, Us

Member of Leadership Team, hired to transform, develop and grow marketing team and build a consumer brand. Supported sales team and drove community traffic, realtor relationships and lead generation, resulting in sales for the Highland Homes family of brands. Led Integrated Brand Marketing, Marketing Technology, Marketing Operations, Product Marketing and Employee Communications. B2B2C marketing via the realtor community and B2C marketing to homebuyers.

Dallas, Texas, Us

Led rebranding and marketing transformation from live event company to virtual event company during COVID for premium creative production and event experience agency specializing in sporting events, venue marketing, large corporate meetings, and trade association/industry conferences. Developed email campaigns and launched CRM system to improve sales performance and close rates. Preferred vendor of the Dallas Cowboys and producers of the largest event in the world on Thanksgiving Day, the Salvation Army Red Kettle Kick Off and Dallas Cowboys half-time show.B2B marketing to event planners and corporate trainers.

Addison, Tx, Us

Marketing executive for world’s largest direct seller in beauty industry, B2B marketing to global sales force and B2C marketing to end consumer. Drove integrated marketing, branding, campaign planning, and content creation, social media strategy, strategic insights, competitive intelligence and research as company exploded globally, doubling revenues to $4 billion and growing sales force from 1.5 million to 3.5 million. Led internal creative team & external agencies around the world in content development for global ecosystem as well as total staff of 12.B2B2C marketing to sales force of +2 million and B2C marketing to end consumer.

Addison, Tx, Us

Created centralized Corporate Marketing Department and developed integrated marketing initiatives, KPIs and dashboards for quarterly new and limited-edition product launches and repromotions of 200 SKUs. Developed brand strategy and architecture, as well as integrated marketing support for all brand, recruiting and product launch, education and repromotion initiatives. Grew team from two to 16.

Addison, Tx, Us

Led all public relations, crisis communications and advertising in the US. Chief spokesperson and leader of communications around death of legendary company founder Mary Kay Ash as well as commemorative content for media, sales force and consumers. Key company spokesperson and crisis communications leader on a variety of issues including facilities, employee, ingredient, political and independent contractor issues. Led market opening activities for India and Poland, hiring and managing local agencies, leading launch programming, and serving as spokesperson.

Pittsburgh, Pa, Us

Reported to Agency principal and led key agency accounts billing $20 million.

Bachelor Of Science In Business Administration - Bsba, Double Major: Marketing & International Business With Concentration In Italian

Digital Marketing Certificate

Mit / Harvard School Of Negotiation Course On Managing Difficult Communications

Certificate, Generative Ai Course