Sara Swenson Email & Phone Number

California, United States

After fostering over 50 dogs, I saw the challenges pet parents face post-adoption. Shelters lack the resources to offer ongoing support, while new pet owners are seeking trusted advice. Petszel solves this by integrating directly with shelter software, delivering personalized content like medical records, photos, and expert advice—all in real time. We're creating a unique opportunity for brands to reach pet parents when they’re most engaged.

Portland, Maine, Us

CVET (NASDAQ) is a $4.6B global company with 5,500 employees worldwide dedicated to empowering veterinary practices. My role in the Global Technology Solutions organization expanded to include APIs, data, enterprise reporting, integrations, migration product teams, and 300+ technology partners. Install base of 22K practices and 60M patients. • Promoted to rebuild the team with significant attrition, recruited and hired to rebuild the team from remaining 15 to 25+ Products (Directors & ICs) across 15 development teams and a 4-person Partnership Management Team. • Managed product lifecycle for 2 new SaaS solutions go-to-market and EOL strategy for legacy solutions. • Engaged with the sales, customer success, and support teams to improve retention strategies of 22k enterprise and SMB customers on the practice software portfolio.• Stabilized the ecosystem APIs powering billions of revenue for the industry partners through targeted recruiting and data-driven roadmap prioritization for technical debt.

Portland, Maine, Us

Hired as part of the leadership of the new Global Technology Solutions organization to bring a central product management process to the global portfolio. My role managed the global $120M+ P&L, strategy, and product lifecycle of all 14 practice software solutions (EMR, CRM, ERP) and software add-ons. The team of a dozen product managers in three regions (North America, Europe, and Asia).• Led the build-buy-partner evaluation for corporate M&A strategy around Wellness Plan memberships, which resulted in the acquisition and full technology integration within 12 months. [ VCP Care Plans]• Developed to global cross-portfolio roadmap to align investment in a new SaaS platform with continued retention of customers on legacy software to ensure the path to increase Average Life Time Value (LTV) for key segments. • Drove the go-to-market vision and presentation, educating both the strategic sales and account management teams on best practices for the company’s first enterprise software launch.

San Diego, California, Us

Joined the leadership team after Series B to scale B2B2C client communications SaaS to the industry-leading solution. Responsible for the pet owner App B2C & B2B CRM solution for veterinarians to engage consumers. Built and scaled the product development team (PM, Scrum, UX & Data) from 2 to 10 by hiring new talent, mentoring existing staff, and implementing new processes. Lead strategic planning with the executive team to align company vision with a multi-year roadmap plan. • Collaborated with CTO to upskill the team with agile training as it grew from one scrum team to three. • Influenced co-founders with data and customer interviews to end roadmap deadlock to deliver new features within 6 months.• Coached the broader sales-customer success-support and product teams to engage deeply with customer feedback to enable faster time to market for features to customers. • Scaled the teams with hiring, mentorship and additional tools for product analytics.

Boulder, Colorado, Us

Leading global fitness brand with over 15,000 locations in 150+ countries. Restructured role to focus on strategic priorities to further scale the organization. • Developed a 5-year business plan for fundraising to grow from 15K locations to 20K globally and double revenue to support fundraising.• Constructed a phased strategy to achieve 5-year goals: Invest in infrastructure, Global localization for target markets, expand digital product offerings, and expansion to the wellness market.• Built out a 130-country market maturity model to target geographies for investment and expansion of CrossFit's services (training, affiliates, and games).

Boulder, Colorado, Us

Promoted to role-driving digital strategy across four business units for global B2B and B2C revenue. Reported to COO. Scaled the team from 8 engineers to 75 person development team (employees & contractors) with Product, Ux, Data, and Project Manager. Led FP&A, Product, Project, and Engineering teams: 10 direct reports and 40 contractors.• Developed the technology strategy to enable the company to rapidly scale globally through support, including new internal and external web platforms, mobile apps, and customer funnels in 7 different languages as part of international strategy.• Achieved 3x growth overseas by creating the first-ever global strategic plan focused on market maturity and consumer engagement.• Produced first double-digit revenue growth in 2+ years and doubled net income within the first 12 months by developing the 3-year strategic plan. Plan prioritized the company's goals, product roadmaps, and organizational and financial metrics into a creative, unified business strategy.

Boulder, Colorado, Us

Recruited by the COO to evaluate the insolvent fitness company from a financial, operations, and technology perspective. Delivered and executed revised business model and recommendations for restructuring & opportunities for growth.• Developed the 3-year strategic plan and implemented layoffs, cash retiming projects, and investment in time-sensitive projects to drive revenue growth• Executed plan delivered the first double-digit revenue growth in 2+ years and doubled net income within the first 12 months.• Engineered complete company turnaround from near-insolvency to +20% EBITDA within 2.5 years.

Santa Cruz, Ca, Us

Engage directly with C-Level to define, analyze, and deliver compelling products and business models to scale with customer demand.• Edge AI/ML: Identified a $10B market and developed the strategy, competitive pricing, and product roadmap to launch an SRI-backed visual search and recognition product.• Enterprise SaaS e-Learning Platform: Developed global market sizing model and revenue model delivering $1.5M ARR and successful Series A.• Water IOT Hardware/SaaS: Developed market sizing model to define the market opportunity around water conversation, water damage, and insurance. Exit 2019: Acquired by Resideo• Leading Cloud Email Security Provider: Led analysis of adjacent markets and designed custom market research for evaluation and prioritization new products offerings delivering three new features for the next release. Acquired by Proofpoint• Food IOT Hardware: Financial modeling and strategy, pivot into meal delivery. Support pitch models that empowered their entry into Y-Combinator, investment from $200B multi-national.

Santa Cruz, California, Us

Sustainable Packaging: Analyzed the polystyrene market to identify the best segments for prototype development for compostable product packaging. Patent-pending technology to use shrimp shell waste for protective packaging and reduce plastic pollution. Supported founders to close three paid POC with Fortune 500 companies and fundraising.

Remote, Us

First advisor for the innovative recreational camping site. Supported the CEO through a pivot to a private land-owner marketplace model and aided in securing insurance. Defined the market size (US & International), strategy, and implementation plan for building supply and demand for land sharing platform from idea concept through $10M Series A.By connecting landowners who want to keep their land undeveloped with our community of responsible, nature-loving Hipcampers, recreation can help fund the conservation of this land.

Leading school reward platform in the United Kingdom and Australia, with a market share in 20% of schools. Hired to develop 1st company roadmap for EdTech Solution entrance into the US. Directly managed 1 Product Manager. Indirectly Managed: 7 Engineers, 2 UX Designer & 2 Project Managers.

Seattle, Wa, Us

Partnered with two co-founders to oversee product management, partnerships, marketing, and operations to launch the first "Airbnb for Boats”: grew the team from 3 to 14. Acquired by Boatsetter.

San Jose, Ca, Us

Joined Cisco's internal solutions incubation group to bring products from across Business Units to deliver end-to-end customer solutions. The first solution launched as Desktop Virtualization leveraging UCS Servers, Cisco networking, EMC & NetApp Storage, Citrix & VMWare, hypervisors & VDI Client, and endpoints. Then promoted to lead Remote Expert: Video contact center solution for both B2B and C2B absorbed into contact center BU as part of “go forward” strategy.

Fremont, Ca, Us

Leading global manufacturer of hard drives. Initial role focused on analytics and BI implementation for sales operations then evolved to lead program manager on multiple large enterprise-wide business customer and product process change initiatives during the downturn.

Fort Lauderdale, Florida, Us

Identified markets for store investment and build-out. Developed all financial modeling of store investments. Led market research, financial analysis, competitive and industry analysis, and general operations. Key player in producing the majority of the Board of Director's review deck which included covering all industry trends, competitive updates, store real estate location strategy, and any new models, e.g. new marketing & merchandising strategies and store impact

Master Of Business Administration - Mba

Ba, Major: Business Managments In Economics, Minor: Latin American Studies

Fellowship, Climate Tech

Climate Realty Leadership Corps, Power Up Training: From Acts To Action

Argentina