Shikha Dulani Email & Phone Number

San Francisco, California, US

Bonn, DE

• Growth Strategy Consulting: Strategized for tech and SaaS clients on pricing, packaging, sales and go-to-market using value-based principles to develop recommendations. Delivered an average of 15% revenue growth per.
• Cross-functional Collaboration: Aligned cross functional teams including Product, Sales, Marketing, Operations and Finance on new packing and pricing. Created implementation plan with cross functional teams to meet.
• Executive Communication: Built storyline and presented in key client meetings to translate complex findings into simple, actionable, and compelling recommendations. Obtained buy-in from client C-suite for implementation.
• Project Management: Led day-to-day project progress, including client communication, managing 1-3 consultants, and leveraging leadership to optimize team performance and deliver recommendations on a tight timeline.

Bonn, DE

• Market Research: Designed and conducted customer surveys/interviews and led research data analysis to develop comprehensive understanding of buying criteria, purchasing behavior, and competitive landscape.
• Financial Modeling: Modeled financial impact of pricing and feature bundling recommendations to capture willingness to pay across customer segments. Sought client team agreement by validating assumptions and achievable.

Pittsburgh, PA, US

-Communication Coach-Forte Fellow-Douglas D. Danforth Graduate Scholarship in Business Recipient-VP Alumni Relations for South Asian Business Association-VP Program Management for Tepper Pro Bono Consulting-Admissions Ambassador-Project Lead at Tepper Pro Bono Consulting

Seattle, WA, US

• Growth Strategy: Introduced four new business programs to target new revenue streams and enhance customer experience. Delivered a 23% revenue growth strategy for a $220M category.
• Cross-functional Collaboration: Gained organization alignment for new B2C and B2B initiatives. Presented initiatives and obtained commitment from vendors including Microsoft, Dell, Lenovo, and HP to deliver $50M.
• Data-driven Decision Making: Conducted internal benchmarking and industry analysis to identify market segment share gaps. Created B2B selection expansion plans for changing demand due to COVID-19 to surpass revenue.
• New Product Development: Analyzed vendor capabilities to negotiate cost, inventory allocation and timeline for creating Amazon Private Brand product roadmap. Added five new products delivering $19M incremental revenue.

• Ownership: Established relationships with 22 firms generating 20 client referrals on average per month. Earned referrals to architectural firms from vendors and existing clients for excellent work.
• Product Innovation: Ideated and initiated project management for 100+ projects by designing dashboard and framing KPIs to solve process bottlenecks across clients, vendors, and architects. Reduced project completion.
• Marketing Strategy: Developed strategic recommendations and earned buy-in from Principal Architect to implement B2B oriented marketing plan, pivoting away from initial B2C marketing plan to achieve 27% revenue growth.
• Cross-functional Collaboration: Collaborated with design, finance and execution teams to set vision and scope for project implementation. Scaled client base to five states by completing projects 12% ahead of schedule.
• Team Player: Streamlined delegation to establish collaboration between design team and freelance associates. Increased design production efficiency by 8%.

• Leadership: Built the team structure and interviewed, onboarded and trained associates for the Microsoft Ventures accelerated ecommerce start-up. Expanded team from five to ten members, generating sales growth of 20%.
• Product Strategy: Partnered with engineering team on iterative UI/UX testing for the launch of new features on the mobile application to streamline B2B customer service. Automated photo-delivery to decrease delivery.
• Initiative: Spearheaded cross-selling strategy and trained sales team to sell across multiple categories, resulting in an additional 7% revenue gain. Facilitated repeat purchases increasing customer loyalty by 12%.
• Negotiation: Influenced budget and resource allocation for B2B revenue generation by collecting and analyzing relevant sales and marketing financial data. Gained buy-in across stakeholders to implement recommendation.

• Product Management: Launched four women-centric categories including makeup artistry and grooming. Led product development team to implement product roadmap for web features and SKUs, contributing to 28% revenue growth.
• Go-to-Market: Performed customer discovery by conducting 300+ one-on-one interviews and surveys to understand consumer behavior and user funnel. Designed go-to-market strategy through A/B testing increasing web traffic.
• Analytical Thinker: Analyzed historical pricing trends and identified peaks in sales volumes to plan supply chain expansion in five cities. Obtained buy-in across teams for implementation and increased revenue by 24%.

• Customer Focus: Resolved 100% customer complaints by identifying customer pain points and performing root-cause analysis. Resulted in surpassing sales target by 15% through increased customer satisfaction.
• Revenue Growth: Modeled the up-sell approach by introducing shortlist feature to influence customer purchase behavior. Increased average ticket size by 10%.

Master Of Business Administration - Mba

Bachelor Of Technology (B.Tech.), Telecommunications Engineering