Head Of Marketing
CurrentIn my role at Argyle Housing, I wear many hats, all centred around my core strengths as a passionate storyteller and results-driven marketer. Through engaging communication and innovative marketing strategies, I strive to amplify the organisation’s message and connect with our audience in meaningful ways. Crafting compelling narratives that resonate with our stakeholders is fundamental to my approach, whether I'm writing detailed communication strategies or managing bespoke events.A recent highlight of my tenure was orchestrating Argyle Housing’s 40th Anniversary celebration, which included the development of a distinctive logo, interviewing 20 clients to share their video stories and a comprehensive marketing strategy, culminating in a major celebration of 200 people at a local venue to commemorate this milestone. This event was a testament to my capability in bespoke event management and my dedication to elevating the brand’s visibility.Additionally, I take immense pride in writing and editing the Argyle Housing tri-annual client newsletter, The Argyler, which serves as a vital touchpoint with our clients, keeping them informed and engaged with our ongoing initiatives. In 2022, I led the rebranding of Argyle Housing, carefully crafting a fresh, modern identity that reflects our mission and values. This rebrand was more than an aesthetic overhaul; it was an opportunity to rekindle our connection with the community and stakeholders through a renewed brand narrative.I continually strive to push boundaries and explore innovative ways to communicate our mission and values. By leveraging digital platforms, we enhance our reach and engagement through a robust social media strategy, which includes interactive content, informative posts, and regular updates about our initiatives and achievements. My commitment to data-driven decisions allows us to refine marketing efforts and effectively allocate resources.
