- Develop top tier artists' career, signed by Rimas, through A&R and marketing strategies internationally.- Design, execute and monitor the complete artist's strategy internationally (Mora & Lyanno), and budget accordingly to meet returns and financial objectives. EX: - Led to surpass 10M monthly listeners with Lyanno on Spotify, strengthen his catalogue and make him grow his followers base by 20% en less than 4 months, plus, having his first business campaign with Zumba- Created the promotional strategy to communicate and maintain Mora's first Top Global Chart song "Volando (Remix)"

- Design, execute and monitor 360 campaigns (Digital, BTL, Marketing, Press) to promote Sony Music’s international repertoire (Justin Timberlake, Michael Jackson, Beyoncé, Adele, amongst others) in ColombiaEX: Michael Jackson catalogue campaign led to a 41% increase on his daily average streams, plus led to get him into the top 20 artists with the most revenue percentage for 2018- Design, execute and monitor 4 local projects (Andrés Cepeda, Ventino, Irie Kingz and Trending Tropics). Among my responsibilities, be sure to deliver effective monitoring of the project from A&R to Promotion is one of the main tasks I have to accomplish. Also, create a marketing plan/strategy for each of the artist’s releases and monitor each area and their duties on the plan (Digital, Press, MKT)EX: Ventino’s “Si Decides, Baby” release, led to have their Spotify followers tripled (250k to 800k), through different digital strategies- Budget each of the projects to have the best possible ROI, plus accomplish each quarter’s budgeting goal.

• Produced several independent projects based in Colombia • Project management and consulting

- Create marketing campaigns to increase user engagement through social media, mobile marketing tools and communication strategies. - Develop digital marketing strategies to deliver effective ROI (>14% annually) and engagement rates to our customers (Telcos: Claro, Tigo and Movistar)- Design, execute and monitor mobile marketing campaigns for products such as Claro Musica and Deezer (B2B agreement with Milicom) with great CTRs (>1,7%)- Plan monthly budgets to effectively distribute costs and company resources

- Monitor and manage the products belonging to the Music Content vertical in Colombia (among them is Deezer and www.tigomusic.co).- Development of digital campaigns for brand activation, content development, usability improvement (Deezer), among other topics.- Carrying out analysis and reporting of revenue per application and VAS subscription services, seeking to improve performance focused on meeting the company's KPIs- Monitoring the infrastructure of ‘Smartapps’ products, and handling technical incidents.

Entrepreneurship project (Healthy food restaurant) based on the whereabouts of the 93 Park in Bogotá . Different tasks were required:• Business strategy design and implementation • Brand design and "top of mind" strategies • Recruiting and training personnel • Basic accountability • Designing marketing and Human Resources strategies

Consultancy project for BNS (Bariatric and Nutritional Supports), a nutritional supplements company to increase sales and market share through a specified marketing and Human Resources strategy.

Research assistant supporting Juana Garcia project about internationalization strategies in emerging markets, specifically the multiafricans phenomenon in South Africa.

Assistant professor for the "History of Rock and Blues 1 & 2" subject.

Entrepreneurship project ( German Restaurant) based on the whereabouts of the Universidad de Los Andes. Different tasks were required:• Business strategy design and implementation • Recruiting and training personnel • Basic accountability • Designing marketing and Human