Helping Rezultize customers meet and surpass their Customer Experience and Digital Marketing objectives. Serving as a thought-leader to help align a company's digital marketing and data strategy with their business goals.

Managed the adoption, usage and demonstration of success across some of the largest Oracle CX customers in the region. Acted as a strategic consultant to set up Success Plans across the business and function, and delivered value by helping measure the achievement against the goals. Ensured that customer teams are adequately skilled to be able to fully utilize Oracle Marketing Cloud platforms.

Led the Digital Marketing division at Changi Consulting, representing Salesforce Marketing Cloud - the complete, integrated digital marketing platform from Salesforce.com, the world's most innovative company. It was and continues to be my aim to help companies of all sizes deliver the most impactful 1-to-me digital customer journeys using email, social, mobile and Web channels.

Developed and executed on the global digital strategy to achieve digital sales targets and assist with achieving offline sales targets for each Entertainer product in existing and new markets. Was responsible for global B2C Demand Generation, Social Marketing, Mobile Marketing, Marketing Automation, Email Marketing and Search Engine Marketing.

Led the Americas regional marketing team to create and deploy the online and offline marketing plan to deliver qualified leads across the Enterprise and Mid Market segments. I owned the budget to generate pipeline through the following channels: 1. PPC2. PR3. Digital Media4. Print Advertising5. Tradeshows6. Roadshows/Seminars7. Strategic integrated campaigns8. Webinars9. Annual User Conference

Owned and executed targeted, integrated (including display, PPC, email, Webinars) campaigns to generate at least a 2x ROI and a 15x pipeline of net new and current customer leadsLed media, customer and employee communications around the company's first 2 acquisitions

Owned and managed all aspects of marketing for the Small Business team, including Product Marketing, Affiliate Marketing, Marketing Communications, Marketing Programs and Digital Marketing

In charge of Product Marketing enterprise network security risk management and compliance solutions. Delivered sales tools, sales training, new online and offline content in addition to acting as Subject Matter Expert on solutions at tradeshows and on sales calls.

Recruited and helped market appropriate technology partners for strategic efforts such as Regulatory Compliance

Supervised a team of four regional Field and Channel Marketing Specialists to plan and execute on the Americas Field and Channel customer acquisition strategy.

Developed and executed product marketing strategies and plans including target market analysis, customer segmentation, positioning, value proposition, communications, marketing strategy for Service Provider and Enterprise markets for network security solutions.

In charge of product marketing network security solutions to telcos and Internet service providers which included delivering sales tools, assisting on sales calls, training the sales team on the product and acting as subject matter expert at industry tradeshows and with media (AR and PR).