Steve Dyke is a professional in their field. Colleagues describe them as "Steve is a fair and thorough franchisor with an eye for business plan detail. His strong emphasis on ethics ensured that a 'good faith' clause was inserted into Nature Trails' franchise agreement, a first within the UK franchise industry. Alongside his wife, Alison, a leading childcare professional, he has built an outstanding nursery that sits in the top 1% of nurseries in the UK. A great man with a great vision and a big heart."