Primarily responsible for developing ROI-focussed marketing and communications strategy, while driving integrated marcomms initiatives to propel and maintain CBRE’s position as the preeminent thought leader in real estate services in Singapore. My oversight included advertising, corporate communications, marketing, events, as well as digital, social and traditional media engagement, among others.

Primarily responsible for media relations.

Professional accomplishments: Revamped the corporate website for the property management business line, including overseeing the entire production and writing of the web content. Lowered the cost of production of interim and annual reports by almost 50% by re-visiting all cost points, while maintaining quality. A key member of the Group Communications team in handling the communications and investor relations function for Sniper Capital, a real estate investment management firm that focuses on emerging property themes across Asia. Responsible for, but not limited to: Building investors’ confidence in the company’s vision to deliver shareholders’ values for a listed fund and three private funds – through concise and consistent two-way communications with analysts, investors and shareholders. Producing investors’ update reports as well as interim and annual reports. Managing local and regional media relations activities in promoting the firm and its businesses.Orchestrating the company and its business units’ digital marketing efforts, ranging from website development, search engine optimisation and content management. Ensuring content liquidity in the company and its business units' communications pieces across print and digital platforms including social media , while aligning with the overall parent brand and tone.

Won Colliers International Singapore the “Most Inspiring Staff Engagement Initiative” and the "Most Creative Campaign” corporate awards for Earth Hour 2012 and 2011, respectively, by conceptualising the theme, planning and execution. The national-level award is awarded by World Wide Fund for Nature Singapore, which one of the world’s largest and most experienced independent conservation organisation.Won the Singapore office the “Most Fun and Creative Internal Marketing Campaign” award by conceptualising the theme, planning and execution for an internal campaign aimed to educate the staff on the company’s latest initiative in 2010. The competition was held among all Colliers International’s offices across Asia Pacific.Awarded the “Team Player Award” at Colliers Annual Awards for Year 2009. ### A key member in the team responsible for managing the company's corporate initiatives, as well as supporting various business lines in their respective strategic project initiatives - including, but are not limited to: Promoting and maintaining the company's industry-leading position to targeted communities and stakeholders through media and public relations, as well as thought-leadership message/content development. Supporting various business lines' project marketing campaigns, leveraging an integrated planned ATL and BTL strategies - ensuring maximum reach to targeted groups of audience efficiently and effectively. Implementing digital roadmap strategy - including SEO, email marketing and social media vehicles. Conceptualising, planning and organising client events, facilitating an effective networking platform for business lines and their clients. Such client events had since been successfully established as the must-go affair among industry peers. Acting as the company's brand police, ensuring all materials are consistent and aligned to corporate identity.

Acted as the key agency contact to both local and regional media on various accounts, of which some of them were Silicon-Valley-based start-ups/companies that were exploring to break into the Asia market. Henceforth, there were active pitching of story ideas to key media to secure interviews and to maximise positive coverage. Developed articles for both print and online newsletters, customer testimonials and other marketing collateral for several accounts -- including English-Chinese translation and working with third-party creative agencies in the collateral production, among others, Managed clients' participation in industry trade shows, such as the annual CommunicAsia conference and showcase. Clients then included Convergys Corporation, Juniper Networks, NetScreen Technologies, Novell, Polycom and WatchGuard Technologies, among others.

Responsible for public and media relations, and event management activities for several accounts; some of which included Coca-Cola, Japan Airlines and Hitachi, among others.