Strategizing and creating social media content that works.In March 2020, I launched Bit of Business, a social media community that showcases the stories behind iconic marketing campaigns, entrepreneurs, and business news. An evolving content strategy, engaging content creation, and active community management has led Bit of Business to achieve an organic growth of 161,000 followers and amass over 70,000,000 views with a 14% engagement rate. (@bitofbusiness on TikTok)In my current role as a Social Media Content Strategist at Cigna Healthcare, I oversee the development, design, and execution of social media assets and campaigns across existing and emerging platforms. I also lead the development of short-form video content to drive engagement and conversions through new content strategies. This includes training subject matter experts (40+) in self-filming video content creation and facilitating the creation of 150+ pieces of short-form video content leading to over 1.5 million organic views.Prior to Cigna, I was a Digital Marketing and Video Specialist at TLC Properties, where I managed copywriting, A/B testing, social engagement, and reporting on all paid advertising campaigns. I also assisted with internal and external videography including scripting, shot plans, filming, and editing. Through optimizing ad creatives, copy, and follow-up methods, I achieved a 30% increase in conversions. During my time at TLC Properties, I also obtained my Google Ads Display, Search, and Video certification and continued to learn and implement SEO strategies.