Develop a centralized marketing program for the VersaFlex companies. Lead and manage all marketing efforts.

At Combat Brands I led the 3-person team that had direct responsibility for all e-commerce and digital marketing operations. My team managed three separate brands each with its own website (Ringside.com, Combatsports.com, and Fitness1st.com). The e-commerce team was tasked with growing website revenue and profitability using all of the digital marketing tools at our disposal. Some highlights of our efforts:- Implemented third-party payment system that increased mobile conversion rates from 1.2% to 2.1%.- Redesign the email marketing program to include marketing automation and reduce spam scores, leading to a doubling of traffic and revenue generated from this channel.- Designed and built an in-house SEO program after years of relying on agency's to handle this facet.- Instituted a new blog for both the Ringside and Fitness First brands, then used this content to drive traffic to key product pages.

Providing comprehensive business strategy consulting, with a focus on marketing and brand development. Our goal at Brand Leap is helping our client companies understand how marketing is an integral part of everyday operations. Making long-term operational decisions can be as much about financial opportunities as they are about how they tie into a company's overall brand. We help you take that leap.Chattahoochee Harley-Davidson: Developed a social media playbook which increased engagement by 90%; shifted use of digital advertising to increase web traffic by 10x without increasing budget; led effort to redesign web-page and move to a responsive platformDr. Durant Abernethy, MD: Created online review management program that increased Dr. Abernethy’s rating from 2 to 4.5 on RateMDs.com within 3 monthsMindful Technologies: Designed, executed, and interpreted survey for child learning development technology start-up; identified key messaging elements, potential target customers, and ideal price points.Exit Strategy LLC: Generated marketing strategy concepts that leveraged the benefits of their expansion efforts to improve visibility and awareness of product.

As an entrepreneur, a branding specialist, and an educator, I have been brought onto South's campus on multiple occasions to teach students about personal reputation management. These lectures are designed to provide students with a deeper understanding of how they will be judged and how their online presence can precede them in their professional world. Some of the topics covered:- Managing multiple social profiles- Dressing for the job you want- How to respond to online reviews of your services, both positive and negative- Using online media to better prepare for meetings and interviewsI believe that everyone has a story they want to tell. I help South's students make sure that they are telling the right story, and not letting someone else dictate it for them.

Developing relationships with the real estate development thought leaders and stake holders throughout coastal South Carolina, Southeast Georgia, and North Florida. My role has been to seek out companies and individuals who are making decisions about their business's construction needs, to listen and understand those needs, and to deliver the very best solutions when it comes to time to build according to those needs. Our Savannah office has over 50 years of experience in delivering the best construction experience to clients in Coastal Georgia and the Carolinas. As a part of the JE Dunn family we also have a tremendous depth of resources and technical know-how to draw upon to meet the specific requirements of any project. We maintain a commitment to integrity, collaboration, wisdom, quality, value, sustainability and safety. From coast-to-coast, we've staked our reputation on our ability to deliver on each of these and pledge to settle for nothing less.

When Service Brewing first opened, the team was small and there was a lot to do. I joined the team as a server, passing samples of beer across the bar. When the canning line was installed, I learned how to operate the machinery alongside the brewers, helping to package every batch of beer that left the doors. I took on the role of tour guide, educating thousands of visitors on the workings of our brewery, the way our beer was made, and the general details of how a brewery turns malted grains, water, hops, and yeast into beer. By far my favorite job, though, was that of educator—teaching people about the different styles of beer, and helping each visitor find a beer that was well-suited to his or her unique tastes.

As a marketing consultant, I was responsible for providing 3M's 40+ divisions with strategic support on marketing and communications projects. Typically, I managed 4-6 projects at a time, each lasting between 3-6 months, which covered areas such as marketing management, market assessments, competitive analysis and strategy, new product launches, global brand and identity strategies, sustainability strategy, and e-business initiatives. Examples of Marketing Projects undertaken while with 3M:• Led social media team for 3M’s Command™ Brand for six months, during which I launched 4 separate promotional campaigns, raised Facebook fan count from 29,000 to 80,000 (well ahead of fan growth projections), generated content for the Pinterest page, and managed user interactions on Twitter.• Developed ingredient branding strategy, including process workflows, client and product evaluation metrics, messaging, communication strategies, and market development program, for a component businesses. This program is expected to launch in the fall of 2013.• Recommended changes to core messaging of Tegaderm IV Site products, based on insights gathered from consumer conjoint research and end user studies, which were incorporated into 2012 marketing materials. • Identified new $350 million market for specialty chemicals group that was aligned with divisional strategic goals. A new product development program was launched as a result.In addition to my responsibilities to my clients, I also directed our group's 2012 recruiting efforts, in which we hired 6 new strategists (in addition to 4 returning interns) from top MBA programs.

Managing a multi-disciplinary team of undergraduate students as they worked their way through six client engagements. The student teams use basic consulting frameworks and data analysis to address actual issues faced by local businesses such as Bridgestone and Lexus of Nashville.

Multiple Projects - Anguilla, BWISenior Project Engineer - Cap Juluca Renovation· Scheduled activities, procured materials, and coordinated labor forces to complete Cap Juluca Resort's $80 million renovation project in fewer than 5 Months, including repairs following the arrival of Hurricane Omar during construction· Analyzed design documents and recommended design revisions to help Cap Juluca Resort reclaim brand of Caribbean's Number One Resort· Analyzed project budgets of Anguilla real estate market and developed a construction services product to deliver large-budget construction expertise to small-budget projects· Designed marketing package and presentation material to sell services of GAP Team; within 6 months sold 3 contracts generating a total of $60,000/month in revenueEngineering Consultant - Viceroy Anguilla Phase 2 Construction · Issued task-assignments and executed productivity reviews for the 3-person engineering staff of KOR Group's construction management team during a transition from one phase of construction to another· In order to increase visibility and goodwill within the local community, negotiated and awarded over $500,000 in miscellaneous contracts to independent Anguillian contractorsProject Engineer - Viceroy Anguilla Phase 1 Construction· Revised pipe-testing procedures to increase efficiency from a 20% pass rate to an 80% pass rate and directed team in implementation of new procedures· During transition between phases of the project, developed system to identify, track, and deliver to the client more than $1 million worth of material that had been procured during Phase 1 construction but would not be required until Phase 2 or beyond· Proposed and volunteered for a program to provide ongoing engineering consultation services to client following conclusion of primary Dick International contract

· Generated proposals providing clear and concise explanations for complex engineering challenges and coordinated work associated with over 300 change order requests. Approved requests increased project budget by 20%. · Negotiated with subcontractors and suppliers to complete buy-out at 5% below originally estimated value of packages accounting for10% of the primary contract value

· Managed subcontractor buy-out and submission of project record documents on 4 different small-scale construction projects throughout the mid-Atlantic region resulting in on-time completion of projects· Directed 5-person team in development of proposal for $750,000 renovation of the World Bank entry lobby