• Develop integrated marketing campaigns across a variety of digital channels and practice areas, that amplify demand generation and enable effective lead-to-revenue processes for the company.• Implement KPI dashboards of digital initiatives to measure and analyze website and digital campaign effectiveness, including search, conversion rates, optimization of web content and paid digital outreach.• Establish segmented multi-touch marketing strategy to align with the customer journey across digital channels, and ties to lead generation and lead nurturing.• Own website and outbound campaigns, including landing pages, optimizing existing functions of CRM integration and content strategy.• Management of brand strategy and team, owning the launch of new products and repositioning of existing ones.• Work cross-functionally with leadership team to build a more strategic marketing function.

To design and execute marketing campaigns for US insurance underwriting teams to drive the growth of new, profitable business.Key Responsibilities:  Understand broker and client needs and aspirations (including through targeted qualitative and quantitative research) Design coherent marketing strategies that appeal to brokers and clients, and that support the business objectives of our underwriting and claims teams Optimize the selection of marketing channels (PR, print advertising, events, online, etc) to achieve business objectives in the most cost effective manner possible Project manage the implementation of campaigns, delivering on budget and on time Measure the impact of campaigns on target audiences  Assist in broker relationship management in conjunction with business units to segment the broker databases and target market  Educate US staff on promoting corporate vision and brand values to ensure consistency in messaging and delivery

Responsible for all domestic and international external corporate marketing activities.

Acted as regional liaison between Nissan corporate headquarters and 15 Midwest dealerships to achieve objectives for customer satisfaction and wholesale/retail parts and accessories sales.

Served as regional expert on three Nissan vehicle product lines.

Evaluated prospective dealer candidates on performance and personal financial portfolios, conducted market feasibility studies for prospective dealer relocation sites and created and executed numerous buy-sell agreements with dealer-owners.

Created and managed all internal and external marketing programs.