• Managing brand’s communication across online and offline channels, maintain brand image and expend brand awareness.• Leverage creative format at Digital& Social media, gather user engagements and enhance brand consideration. • Working closely with key titles and KOLs, quality control of all EPR and social advertorial content.• Plan brand materials for most suitable platforms, Amplify global and local assets.• To provide Market study and insight, closely tracking competitor market moves.

• Brand media strategy development based on the market trends and consumer behaviors. • Budget management and campaign planning to achieve brand communication and maximize awareness.• Provide solution for social media, enhance brand engagement and online buzz through KOL and Ad.• Build strong and progressive working relationship with media and clients.• Evaluate media performance to make sure campaign delivered all KPIs.• To provide Market study, competitor monitoring, and consumer insight.

Dedicate for LVMH Watch& Jewelry clients.• Responsible for client’s annual media strategy and individual campaign investment planning, including display media, OTV and content collaboration;• Handling campaign proposals and tracking ad traffic data, make sure the results match client’s KPIs. • Collecting competitor’s information, studying new trends of the luxury and digital media market, provide market analysis.

Report to senior makreting manager.• Examining digital plans, managing multi agencies and production house; tracking advertising and official website’s performance;• Supervising social media operations, control the quality of official account’s content and KOL selection, maintaining brand image;• Summarizing e-commerce daily sale report and traffic source, and come up with promotional plan based on consumer insights.• Monitoring key competitor’s activity, learning main market trends and consumer behavior.

Dedicate for L’Oreal Luxury Division clients.• Digital media strategy and investment planning;• Analyzing media and website performance, campaign result evaluation and data study; • Competitor case tracking and media trend analyzing.

• Participating in weekly fashion shooting;• Maintaining brand relationship, handling on-site coordination and sample management; • Collected trends information to assist daily work; Copywriting.