Current position consists of 2 major roles:Project Manager:- Responsible for managing DealerPage+, a multi-site Wordpress based platform designed for small-medium sized used car dealerships across Canada- Proactively engage with the development team to implement monthly enhancements, in order to improve customer retention and attract new business.- Collaborate closely with the Client Services & Sales teams to prioritize client requests and address pain points in the sales process.- Manage a ticketing system facilitated through HubSpot & GitlabClient Campaign Advisor:Milestone: In 2023, I was successful in managing over 45 Google, Meta or Bing digital ad campaigns for over 40 clients, with a total combined average spend of $60,000 per month- Work with designers, web developers & the sales team to oversee the implementation, launch and ongoing support of all digital marketing campaigns. This includes strategy calls, redesigning landing pages for an improved conversion rate, designing creative to be used for Meta Ads & addressing any ongoing questions or concerns the client has- Meet with clients on a monthly basis to discuss campaign metrics, KPIs' related to business objectives, lead quality and discuss any UX/UI/ content suggestions to improve campaign performance moving forward- Work with the Sales team closely in assisting with closing deals & ensuring they are prepared for their discovery calls

- Work with designers, web developers & the sales team to oversee the implementation and ongoing support for over 150 client websites. This includes performance calls, reviewing webpage and banner mockups with the client, QAing all changes made from the development team, creating content through the CMS & backend training with the clients- Meet with clients on a monthly or quarterly basis (depending on tier level) to discuss website metrics, business objectives, concerns and discuss any UX/UI/Content suggestions to improve KPIs and drive better ROI.- Oversee the implementation and ongoing management of all client digital marketing campaigns (Google Ads, Bing Ads & Meta Ads), including conducting strategy calls to support ongoing or upcoming business objectives, monthly performance meetings to discuss metrics & lead quality, and setting future KPIs to meet our clients' needs.

Oversaw the onboarding & launching of new website clients, which included:- Participating in design calls to understand the clients business needs- Communicate and coordinate with the development team to ensure timelines are being met, and site is launched seamlessly.- Responsible for providing ongoing support after launch, including monthly performance meetings & maintenance to website.

- Lead the development and execution of 2 projects with a total budget of $80,000.- Completed the project under budget, saving the stakeholder $8,000.- Coordinated and collaborated with cross-functional teams to ensure project deliverableswere on time and exceeded client standards.- Gathered and presented data that supported client objectives on a quarterly basis.- Updated and managed content via DNN (CMS Platform).- Managed relationships with multiple external suppliers based on project needs.- Communicated weekly with program participants and stakeholders, and addressed anyconcerns in a timely manner.- Completed financial duties such as preparing invoices, purchase orders and time sheets on amonthly basis.

- Addressed over 1,000 inbound calls, emails and online chats from members regarding theirloyalty programs.- Assisted participants with all account inquires and responded to any ongoing issues in atimely manner.

- Conducted market and client research and assisted in the preparation of sales calls & marketing campaigns, including following up on leads.- Developed, implemented and tracked B2B email campaigns for prospects and clients based on their point of engagement in the sales cycle.- Expertly handled inbound client sales requests and responded appropriately via email and phone.- Managed all social media accounts as well as the CRM platform to help support business objectives.

- Developed and scheduled posts for all social media platforms (Facebook, Twitter,Instagram), that supported the multi-channel marketing strategies.- Wrote informative and engaging blogs on a variety of topics about the dental industry, usingeffective SEO tactics to increase organic search results.- Used WordPress to manage all content.- Generated a 600% increase in website traffic and a 400% increase in social media audienceengagement.- Researched industry trends as well as competitor content to help develop effective contentstrategies.- Used Photoshop to create marketing materials such as brochures.

- Lead a team of 4 to promote all SSU related events and services to over 4,000 students.- Sold tickets to over 800 students.- Assisted the Marketing and Communications Department in developing and executing over15 experiential campaigns.- Used online team management tools such as Slack and Trello to communicate effectively with team membersand manage/schedule team projects.- Represented the students of Sheridan College in all matters as required.