Every day, I gather information and create content to internally and externally promote the accomplishments of CDOCS, a market leading dental education company, here in the U.S.I write, edit and design content for the company’s website, publications, social media platforms and marketing materials. This includes videos, press releases, email campaigns, brochures, blog posts, magazine articles, memos, and newsletters. As well as creation, I am consistently tracking content’s performance and media impressions.I am also responsible for maintaining the company’s U.S. social media presence through Facebook, Linkedin and Twitter. This includes not only knowing when and what to post to capture a target audience, but helping others understand our social strategy and discover any new trends. Since taking on this responsibility, each social channel has seen growth every quarter.I have a strong background in copywriting, videography and story-telling, as well. I bring a unique perspective to marketing and communications positions because of my background as both a broadcast and digital journalist. The skills I learned during my time in journalism help me better engage an audience, while also being able to tell a complex story in way anyone can understand.I also cultivate and maintain relationships with hundreds of dental experts across the country. These key opinion leaders help market our annual dental meeting and much more.