• Orchestrated strategy and creation of email marketing collateral to increase event registration and sales• Headed copywriting and creation of digital marketing messaging to drive revenue and attendance• Created and maintains paid digital advertising campaigns using Facebook, Google, Linkedin, and Reddit• Guided content strategy for social media and email marketing creating buzz for upcoming events• Integrated campaign and digital marketing funnels to nurture customers through purchase process• Supervised and Directs team of three interns to meet and exceed marketing and events team goals

• Directed strategy and implementation of social media promotion for five events• Developed content creation and deployment for email marketing campaigns for upcoming events• Appraised and made content adjustments upon analyzing viewership metrics and feedback• Created and maintained paid digital advertising campaigns using Facebook, Google, Linkedin, and Reddit

• Assisted team with creation and organization of copy writing for social and email marketing campaigns• Audited and filed all KPI metrics for event attendance, feedback, and digital marketing campaign efforts

Cultivated documentation for audit officers to review purchase historyValidated travel reimbursements for 12 coaches for their work in various school districtsAssisted data specialist with set up and presentation of data for company directors and clients