Marketing Data Analyst
• Managed strategic data analysis activities for the Industrial Coating Systems division including reporting KPI’s, running quad and quartile analyses, leading report-outs and conducting training as needed for the ICS division• Prepared strategic analyses in preparation for 2022 and 2023 Annual Strategic and Operating Plans• Analyzed market dynamics, pricing trends, market opportunities, operating and sales margins to develop reports, KPI’s, and visuals• Created and maintained dashboards and visuals in PowerBI to track customer, product, and regional revenue trends• Created industry, competitor and customer models including market share, growth projections, regressions, and Mekko diagrams