Regular speaker on social media and international commerce for Whitman's MBA program

Head of WHOOP's global social and ambassador efforts to drive brand profile and organic membership growth through the expansion of earned, operated and owned media channels

As the head of the Social Media department and reporting directly into the CMO, I led and built the social media department from 3 to 25 employees. Our team served all aspects of the business including Editorial, International Growth Strategy, Original Content, In-Game, Tentpole Events, Player Development, Social Impact, Programs & Campaigns, and Sponsor Integration.

• Led the strategy and operations across owned NHL social media platforms: Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, Clubhouse, Discord• Spearheaded League relationships and partnerships with social platforms aimed at drivinginnovation and monetization programs• Managed onboarding and integration of new technology partners and platforms• Served as social media liaison to executive leadership

Led the Content and Community Management teams activating across League social media channelsAreas of focus included Editorial, In-Game, Tentpole Events, Programs & Campaigns.

Responsible for strategy, planning, content creation, and execution of all Mercedes-Benz sponsorships and events in the digital and social media space. Examples include Auto Shows, Classic, Sports, Driving Events, Fashion & Lifestyle, and Brand Ambassadors.

Managed and led all digital marketing and advertising business for Torque Creative - the in-house marketing agency for Mercedes-Benz USA.

Member of the Account Management team serving four Unilever Foods accounts –Hellmann’s/Best Foods, Breyers, Magnum Ice Cream, Slim-Fast