- Execute and optimize demand gen programs to drive pipeline and revenue across various channels including paid search, SEO, email, direct mail and more.- Promote new product & service features using lead nurturing tactics- Lead the campaign process from planning to execution to measuring and reporting on performance.- Build and run A/B tests and use the insights to make performance improvements across messaging, creative, channels, etc.- Partner with Sales and the C-suite to execute on marketing initiatives and strategy and translate performance of demand generation campaigns to leadership- Manage and optimize our marketing activities calendar for social media, and events (virtual for now).

- Primary role – to generate demand for FC Barcelona Academy - Create marketing strategy to support business objectives and align marketing plans and budget to contribute qualified leads to the sales pipeline. - Create marketing assets to support the campaign objectives and use appropriate tactics to fuel the buyer’s journey and bring them closer to a sale. - Conceptualize and manage content for campaigns through the website content management system, landing pages, blog posting, guest posting and print advertising.- Create multi-touchpoint digital campaigns including Search Engine Marketing – paid, organic and SEO, Social Media Marketing (Facebook, Twitter, LinkedIn, YouTube, and Blogs), email marketing and other lead generation tactics. - Create sales enablement assets like sales decks, sell sheets and camp brochures while aligning sales and product teams with marketing efforts through presentations and product trainings. - Event management and marketing for FC Barcelona Academy by working on Integrated Campaign plans to create pre-launch, launch and post-launch activities while working with graphic design, video production, external creative agencies and vendors. - Create quarterly reports on campaign performance using various analytics from google adwords, google analytics, Mail Chimp, and proprietary CRM.

- Devising and implementing integrated B2B marketing and communication strategy to support corporate revenue goals.- Create content with the External content creation team and the Internal Communications team. Brief the design team to create Visual Identities and communication assets, conventional and digital to align with the objective of the offer/ event.- Create a user journey/ drip campaign aligned to the marketing plan and ensure all touch points are synced with Salesforce to measure KPIs leads generated.- Created and executed Social Media Marketing plans – InMails, paid searches, organic searches, etc.- Update website posts and pages, create landing pages, blog posts, add plugins through WordPress. - - Use reporting plug-ins to analyze and maximize spends on web pages- Report campaign results and flag any unmet KPIs

- Search engine marketing (SEO & SEM) and keyword ranking research & optimization and content planning- Integrated, managed and optimized Dynamics CRM, the website and other marketing technologies improving lead flow, lead nurturing, data hygiene and sales productivity- Creating reporting templates based on audience performance and behavioral flow.- Improved metrics on using software tools to help improve marketing campaigns by using metrics like Website, Visitors, Leads Generated, Visits by Source, Leads by Source, and Conversion Rate by Source- Prepared reports by collecting, analyzing, and summarizing sales data

- Supporting functional managers on marketing projects by initiating marketing activities on ground & online- Creating marketing collaterals, conducting events and exhibitions, SEO activities, research and analysis for expansion of new markets- Brand awareness through online marketing and hard-media advertising, registration and maintenance of portals, email campaigns, competition mapping, activity tracking, and keyword analysis