Sean Murphy Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

Davidson, North Carolina, Us

The Digital Analytics team represents the “Voice of the Digital Consumer”. Striving to serve as the trusted analytics partners for the entirety of the digital organization, including web, marketing, and digital site merchandising. Our goal is understand our digital customers and drive business growth through data- driven decision-making.The Digital Analytics Team is responsible for:-Web Metrics -Dotcom Financial Results-Performance Marketing Metrics-AB Testing - Site Tagging -Ad hoc analysis requested by team members across the MSC organization.

Cambridge, Ma, Us

Client-facing role with primary objective to identify growth opportunities and leverage industry trends to drive incremental revenue across a portfolio of customers marketing goals. KPI’s included cost-per-lead, cost-per-action and conversion rate. Strategize through cross-collaboration with Marketing, Engineering and Product teams to gather and analyze data and interpret campaign ad spend. Communicate with customers and utilize data visualization tools such as PowerBI to create compelling data storytelling. Drive holistic marketing approaches and provide best in-class media strategy through user acquisition, email marketing and display/native advertising. Implement different A/B strategies to optimize campaigns such as creatives, ad copy and user experience

Jericho, Ny, Us

Partner with affiliates, agencies and programmatic trade desks to drive incremental revenue and growth across ad placements and products for mobile application developers. Conduct weekly/bi-weekly consultations and provide strategy across the social gaming side of the business with the primary focus on meeting company based revenue objectives and issuing budget pacing month over month. Coordinated with the business operations team to discuss A / B tests and implement new initiatives that led to user acquisition and incremental revenue for PCH clients. Participated in weekly discussions with the Executive Team to discuss opportunity pipeline, upcoming meetings and deal closing contracts.

Paris, Fr

Developed efficient digital content by streamlining Criteo’s products to an array of eCommerce and retail partners. Provided advocacy to enterprise customers and agencies about marketing goals / expectations, such as ROI, COS, and COA. Conducted market research of industry trends and latest eCommerce developments to Criteo clients. Leveraged Tableau and in-house analytics to provide revenue forecasting updates to the executive team. Strategized and pitched innovative growth opportunities by locating multiple sources of customer activity data / trends through PowerBI.