Primary marketing manager for CT and MA locations of JP Carroll Roofing. Responsible for lead generation and customer retention efforts across New England. Heavy emphasis on branding and market analysis.

Directly responsible for all B2C customer acquisition, advertising strategy and tactics including paid search advertising, social media advertising, direct mail advertising, out-of-home advertising, and referral acquisition campaigns. Served as the primary point of contact for marketing needs across the company providing insight, strategy, and execution from start to finish. Responsible for reporting and analyzing campaign data and developing customer profiles for campaign improvement. Acted as the liaison for all 3rd party vendors and contractors in B2C and B2B acquisition. Developed systems to reduce CAC/CPL for B2C through careful analytics and consistent testing across omni-channel platforms. Daily efforts towards lead and account reattribution as part of data integrity checks and extensive dashboard building in Salesforce.

Directly responsible for management and execution of paid advertising across digital channels for all clients under THD Inc. Primary advertising goals include donations for nonprofits and lead generation, with various awareness/advocacy campaigns throughout the year. Utilizing multiple channels including (but not limited to) social, paid search, display, programmatic advertising, video advertising, connected TV. Working directly with clients and account managers while educating all parties involved on digital marketing best practices and effective advertising strategy. Serving as primary point of contact for all digital advertising needs. Extensive reporting and tracking of campaigns daily through custom made dashboards and aggregated reporting. Management of multiple contractors and third party vendors daily.

Management of Targeted Local Marketing (TLM) PPC advertising campaigns across multiple channels with primary goal of lead generation. Directly responsible for daily campaign management, marketing strategy, and deployment. Extensive reporting & dashboard building through Google Analytics and Data Studio, as well as lead quality auditing and campaign optimization. Work with team of marketers, developers, and designers to custom tailor landing pages and campaigns for numerous verticals within healthcare marketing.

Cartender provides top-shelf video solutions for car dealers, marketers, and OEMs. Responsible for account management and implementation of core product. (Consultant Role)

Management of client advertising campaigns across multiple channels including (but not limited to) AdWords, Bing/Yahoo! Ads, SiteScout Remarketing, and Facebook Business Manager. Frequent monitoring of advertising efforts with ad optimization as a primary focus, budget management as a secondary goal, and advertising opportunity testing as an ongoing effort. Manage high-level client reporting and provide marketing recommendations based on current digital landscape.

Responsible for analyzing digital trends, specifically for clients and their competitor's websites. Generating sales and marketing strategies, implementing advertising campaigns, and providing detailed reports illustrating best opportunities for growth. Audience building and remarketing. Strong Facebook Ads Management and optimization.

Directly responsible for creation and maintenance for personalized virtual test drive showrooms for various automotive dealerships. Troubleshooting and customer service for clients.

Founding team member. Responsible for Search Engine Optimization and Social Media planning. Also acted as liaison between CTO, CMO & CEO.

Combination tech support and software lessons for various customers at the apple store

Attend to student and faculty technology needs, troubleshooting, and computer software repair.

Responsibilities include video logging, capturing, DVD dubbing, and making production runs as needed.