Growth Strategy: • Establish overall company strategy for the leading provider of high-end virtual reality (VR) arcade games based on the world’s largest IPs for the location-based entertainment market• Successfully executed turn-around of a struggling start-up by pivoting company to more efficient asset-light business model• Grew revenue 7.5x in first 12 months of operation and generated first positive annual gross margin in company’s history• Completed asset sale to help fund company’s future growthBusiness Development: • Generated $3M in licensing revenue for company on $10M in distribution sales within 18 months of product launch• Closed product sales deal valued at $6.2M for pre-sale of company’s next release • Sourced IP and negotiated licensing deal for company’s next game based on one of the world’s largest franchises• Secured manufacturing deal with one of the largest and most successful manufacturers in FEC/arcade marketProduct Management: • Closed deal, oversaw development, and successful launched Star Wars’ Vader Immortal – Lightsaber Dojo for the FEC/arcade market, the first Star Wars based game for this market in nearly a decade• Established scope and directed product design of next-generation stand-up VR cabinet• Launched Star Wars VR game in 6 locations across 3 time zones to coincide with the release of 2019’s Star Wars: Episode IX – The Rise of SkywalkerFinancial strategy: • Oversee the organization’s financial structure and fiscal activity, ensuring adequate and sound funding for the mission and goals of the company through revenue and/or fundraising activities• Led board meetings, collaborated with board members to identify strategic priorities and goals, and implemented plans to achieve themFundraising: • Successfully closed $2M fundraise via convertible notes, from sourcing through to executed note purchase agreements

• Wrote scripts for Pareto Labs' award winning series and webisodes on business and economics topics• Acted as "script doctor" to improve the quality of scripts written by others• Acted as on-camera talent for select series• Advised Pareto Labs management on overall content strategy

• Defined and executed the strategic roadmap for both content acquisition and location expansion for the world’s leading location-based virtual reality company• Grew revenue from $1M annual run rate to $25M annual run rate in first 18 months• Scaled early-stage start-up location footprint from 1 temporary installation to 12 permanent locations in 18 months• Sourced, negotiated, and closed $1M+ sponsorship deal with Oculus (a division of Facebook/Meta)• Developed the company’s standard content licensing and operating partnership deal structures• Sourced and negotiated content licensing agreements with Hollywood studios including The Walt Disney Company, Warner Bros., Universal, Sony, and MGM, each for $1B+ franchises• Negotiated operating partnerships both domestically and internationally including with companies such as Cinemark, Cineplex, and Resorts World Genting• Established co-selling agreements with major hotel chains including Sands Resorts and Disney Hotels• Sourced and negotiated 6 leases for the company’s owned and operated location portfolio, five in the US and one in Greater China

• Evaluated expansion opportunities and delivered “go/no go” recommendations based on strategic and financial rationale• Select project work includes: o $1B+ capital investment for the Ship #7 in the Disney Cruise Line fleet (approved and announced) o Development of an $800M hotel/time share property projected to deliver $200M in revenue and $90M in EBITDA annually (approved and announced) o Re-envisioning of Epcot, Walt Disney World’s second most visited park annually (approved and announced) o M&A due diligence of a strategically important small business located adjacent to a WDP&R property o Product roadmap and business model creation for a new offering leveraging virtual and augmented reality (VR/AR) o Market entry by expanding into adjacent lodging products at Walt Disney World o White space strategy resulting in identification of an opportunity within the luxury vacation market• Led and managed teams of one to four Analysts and Associates, including training, mentoring, and coaching

• Identified efficiency opportunities, reshaped the organizational structure, and spearheaded change management in the transformation of an oil & gas supermajor’s corporate support function resulting in $350M of savings over 3 years.• Led revenue forecasting of a potential blockbuster cancer treatment for a successful $10B acquisition in the biopharma industry.• Generated $8M+ in annual savings through vendor consolidation and optimization for Fortune 100 tech distribution client.• Defined growth strategy for a Fortune 100 technology client in the $600B US digital marketing space.• Redefined the digital customer engagement strategy for a DAX 30 global leader in the consumer goods industry.• Developed an investor relations plan to highlight a Fortune 500 technology hardware manufacturer's new focus on TSR.• Created staffing model and financial forecasts for internal start-up, BCG's Digital Ventures.

• Led multidisciplinary team (e.g., Finance, Sales, Ops) in the development of three statement annual budgets and quarterly forecasts for business units totaling ~$100M in revenue• Executed monthly close procedures including data validation, journal entries, variance analyses, and post-mortem reviews • Oversaw overall P&L management by regulating inventory levels, governing write-offs, and setting return reserves• Partnered with division GMs during negotiations for publishing rights as well as on broader acquisition strategy• Worked with in-house and vendors’ cross-functional teams to successfully launch Apple’s iBookstore and B&N’s Nook• Developed model that informed the decision to move to an agency sales model and regain control of e-book prices• Established operational protocols and supervised the team responsible for processing sales data related to digital products• Led team comprised of IT and accounting staff to automate the processing of e-book sales data• Established sales reporting guidelines for e-book vendors as active member of industry standards group• Optimized marketing spend to channels that most impact sales after identifying them via regression analysis • Promoted from Financial Analyst after 17 months and Business Manager after 7 months

• Provided both structural and line-specific edits to authors, including a New York Times bestselling author.• Read and critically evaluated editorial submissions for publication potential.• Acquired new projects and reprints for Harper Paperback and Harper Perennial imprints.

• Managed client relationships, conducted market research, and supported sales team (Promoted from Assistant and Sr. Assistant)