- Successfully designed and executed company's first customer acquisition plan that targeted a wider, more diverse audience.- Doubled monthly subscriptions by launching a wellness blog and email campaign, optimizing website for SEO best practices, and redesigning product pages.- Created video, written and graphic content for use across all social channels.- Designed a paid advertising monthly budget and regularly monitored ROI and effectiveness of campaigns.

- Freelance sports writer for Associated Press, Washington Post, Omaha World- Herald and Alabama Media Group.- Freelance editor for statewide prep sports in Alabama.- Created high-converting user generated content for social channels of nationally established brands.- Developed and executed targeted social media campaigns.- Produced editorial content for Washington Post, Birmingham News, Book Riot, Ocala Star-Banner and Montgomery Advertiser, among others.- Established clients throughout Florida, Alabama, Virginia, Nebraska, and North Carolina.- Provided regular remote editing of Friday night sports section for the Alabama Media Group.

- Developed study guides and created weekly planners with students to foster academic growth. - Tutored students in English, literature, American history, world history, and public speaking. - Prepared evaluations and reports to chart students’ in-class progress and determine needs.

- Organized and produced the newspaper’s first-ever spring sports preview magazine, The Catch. - Created and maintained the sports department’s first Twitter account and generated an onlinecommunity following through daily posts and discussions.- Effectively took on the duties of reporter, editor, photographer and page designer for the entire section.

- Produced artist profiles, album reviews, music venue features and budgeted stories for dailypublication.- Composed and scheduled social media postings across all major platforms consisting of artistspotlights, event announcements and graphic designs.- Cultivated and sought out a roster of new and intriguing subjects for emerging artist features.

- Served as weekend weather and crime reporter and copy editor for Living section.- Utilized Adobe InDesign, InCopy and Photoshop to format articles for next-day publication. - Managed and recruited a staff of eight employees and interns.