Marketing Lead
Current• Developed and executed a data-driven, multi-channel strategy to increase sign-upcompletion, focusing on user acquisition and conversion by targeting drop-off pointsacross Swipey’s registration funnel.• Launched content campaigns for user activation and engagement with A/B testing andaudience segmentation, optimising retargeting ad sequences across YouTube,Facebook, and Google Ads.• Architected a SKAG strategy for Google Search campaigns, enhancing… Show more • Developed and executed a data-driven, multi-channel strategy to increase sign-upcompletion, focusing on user acquisition and conversion by targeting drop-off pointsacross Swipey’s registration funnel.• Launched content campaigns for user activation and engagement with A/B testing andaudience segmentation, optimising retargeting ad sequences across YouTube,Facebook, and Google Ads.• Architected a SKAG strategy for Google Search campaigns, enhancing targetingefficiency and creating YouTube retargeting ads to re-engage visitors who partiallycompleted sign-ups.• Spearheaded integration of tracking parameters and cross-domain cookie tracking foraccurate attribution across touchpoints, delivering insights through real-time reporting.• Streamlined onboarding communication with customer support, aligning marketing withCS processes for a cohesive user journey and implementing stage-based email journeysto reduce registration churn.• Led a cashback campaign with A/B testing, refining content to increase engagement,and created professional ad copy for Facebook, enhancing brand trust and engagement. Show less