• Developed and executed a data-driven, multi-channel strategy to increase sign-upcompletion, focusing on user acquisition and conversion by targeting drop-off pointsacross Swipey’s registration funnel.• Launched content campaigns for user activation and engagement with A/B testing andaudience segmentation, optimising retargeting ad sequences across YouTube,Facebook, and Google Ads.• Architected a SKAG strategy for Google Search campaigns, enhancing… Show more • Developed and executed a data-driven, multi-channel strategy to increase sign-upcompletion, focusing on user acquisition and conversion by targeting drop-off pointsacross Swipey’s registration funnel.• Launched content campaigns for user activation and engagement with A/B testing andaudience segmentation, optimising retargeting ad sequences across YouTube,Facebook, and Google Ads.• Architected a SKAG strategy for Google Search campaigns, enhancing targetingefficiency and creating YouTube retargeting ads to re-engage visitors who partiallycompleted sign-ups.• Spearheaded integration of tracking parameters and cross-domain cookie tracking foraccurate attribution across touchpoints, delivering insights through real-time reporting.• Streamlined onboarding communication with customer support, aligning marketing withCS processes for a cohesive user journey and implementing stage-based email journeysto reduce registration churn.• Led a cashback campaign with A/B testing, refining content to increase engagement,and created professional ad copy for Facebook, enhancing brand trust and engagement. Show less

• Led targeted campaigns across the Southeast Asia region, generating an average of 160leads monthly within 60 days, with a cost per lead (CPL) of RM4 across all channels.• Established comprehensive cross-channel campaign tracking, enhancing performancevisibility and reporting accuracy.• Implemented a strategic email and content posting schedule, resulting in a 30% increasein engagement.• Assisted in the implementation of HubSpot CRM, enabling seamless… Show more • Led targeted campaigns across the Southeast Asia region, generating an average of 160leads monthly within 60 days, with a cost per lead (CPL) of RM4 across all channels.• Established comprehensive cross-channel campaign tracking, enhancing performancevisibility and reporting accuracy.• Implemented a strategic email and content posting schedule, resulting in a 30% increasein engagement.• Assisted in the implementation of HubSpot CRM, enabling seamless collaboration withsales leads and improving customer visibility across all sales funnels. Show less

• Spearheaded the successful implementation of HubSpot CRM, resulting an increase in team efficiency.• Revamped the company website, increasing monthly traffic from 600 to 2.4k+ users in 6 months.• Achieved a social media campaign with 300 leads, with a RM13+ CPA per lead and a 40% conversion to sales within 30 days.• Orchestrated a strategic SEM campaign with a budget of RM3.5k, delivering an exceptional 410% Return on Ad Spend (ROAS) within 30 days.• Secured a… Show more • Spearheaded the successful implementation of HubSpot CRM, resulting an increase in team efficiency.• Revamped the company website, increasing monthly traffic from 600 to 2.4k+ users in 6 months.• Achieved a social media campaign with 300 leads, with a RM13+ CPA per lead and a 40% conversion to sales within 30 days.• Orchestrated a strategic SEM campaign with a budget of RM3.5k, delivering an exceptional 410% Return on Ad Spend (ROAS) within 30 days.• Secured a significant sponsorship deal from a key partner, effectively covering 50% of the annual exhibition event cost, and implemented cost-saving measures by creatively repurposing booth renovation materials. Show less