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Sean Liu is a Senior Director Product Marketing at Sinclair. He possess expertise in competitive analysis, marketing strategy, marketing research, product development, strategy and 16 more skills.
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Senior Director Product MarketingSinclairShanghai, China -
Senior Director Product MarketingSinclair Mar 2024 - Present中国 上海市 -
Marketing DirectorJohnson & Johnson Apr 2015 - Sep 2024上海 徐汇区 -
Sr.Product ManagerL'Oréal Oct 2012 - Sep 2014Shanghai City, China2012/10 – Now: L’Oreal Professional Products DivisionBrand : L’Oreal Professionnel Category: Coloration ( INOA. Majirel, Majibrown, Majirouge, Majilift, Majiblond)Position: Senior Product Manger Report to: Marketing Director Subordinate: 2Responsibilities:- New Product Launch & Product Portfolio Management - Consumer & Hair Dresser Survey - Market and Competitor Analysis 2- Annual Marketing Strategy and Rolling 3 years New Product Plan - Precisly Forecast Supply and Need - Brand Building in terms of PR & Media, Trade Event and Digital. - Consumer & Hair Dresser Communication: Merchandising, Tools, POS. - Followed Fashion Week and Trend design Animation to promot category -
Senior Brand Manager3M Apr 2010 - Sep 2012Shanghai , China2010/04 – 2012/09: 3M Consumer & Office GroupDepartment: Construction & Home Improvement Division Brand: Command™ Damage Free Hanging, One Touch Water Saving Faucet, Scotch™Position: Senior Product Manger Report to: Marketing Director / APAC BDMSubordinate: 1Responsibilities:- Responsible for Whole Division P&L, Tracking the Bottom Line.- Responsible for Division Business Development & Marketing Strategy- Build Brand Awareness, Communicate with Target Consumer- Manage All Product Portfolios; Develop New Products for Target Market.- Develop External Consumer Research, dig out Key Consumer Insight- E-Marketing Communication, develop Social Media with Key Findings- Lead Supply Chain with Precise FCST, work with R&D Technical- Provide the In-Store Execution Guideline, Identify the Brand Playbook.- Category Research and Competitor Analysis, Evaluate the Business Future -
Marketing SupervisorMagic Amah May 2007 - Apr 2010Shanghai , China2007/05 – 2010/04: Taiwan Magic Amah 2009/05-2010/04: Marketing Supervisor Brand: Magic AmahProduct: Liquid Detergent, Household Cleaning, Fragrance Report to: General ManagerSubordinate: 6Responsibilities:- Responsible for Marketing Strategy and Profit & Loss. - Responsible for programming Brand & Category, Target Customer & Product- Responsible for New Product Development, Cost Analysis and RM Confirm- Responsible for Marketing Team Assignment, Objective and Momentum- Responsible for Consumer Research & In-Store Promotion Strategy- Responsible for Design Business Matrix & Operating Management- Responsible for Market Analysis, evaluate the Sales Performance- Responsible for Promotion Strategy and Evaluate the effectiveness
Sean Liu Skills
Sean Liu Education Details
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University Of Bedfordshire UkMarketing & Business Management -
Marketing
Frequently Asked Questions about Sean Liu
What company does Sean Liu work for?
Sean Liu works for Sinclair
What is Sean Liu's role at the current company?
Sean Liu's current role is Senior Director Product Marketing.
What is Sean Liu's email address?
Sean Liu's email address is xi****@****ail.com
What schools did Sean Liu attend?
Sean Liu attended University Of Bedfordshire Uk, Beijing Institute Of Technology.
What are some of Sean Liu's interests?
Sean Liu has interest in Movie And Music, Best Marketing Program, Travelling, Swimming And Basketball.
What skills is Sean Liu known for?
Sean Liu has skills like Competitive Analysis, Marketing Strategy, Marketing Research, Product Development, Strategy, Market Analysis, Marketing, Management, Social Media, Brand Management, Trade Marketing, Market Planning.
Not the Sean Liu you were looking for?
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2gmail.com, emc.com
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Sean Liu
Bd Director | Renewable Energy Enthusiasm | Go Marine Electric |Entrepreneur | Out-Of-Box ThinkerShanghai, China2bu.edu, bc.edu1 (617) 5XXXXXXX
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