Sean Carter Email and Phone Number

Joined as a senior product manager on a larger team supporting multiple concurrent product management initiatives before leading product management activities as the sole product manager at Choozle. Successfully delivered two versions of integration to the new Amazon Ads DSP, making Choozle the only multi-DSP self-serve digital advertising platform in the market. Continuously delivered platform improvements based on customer feedback that helped secure client retention and attract new clients to the business.Prototyped and led the development of a new platform integration with the Amazon Ads DSP to provide users with new supply source, inventory and targeting capabilities that powered $1M+ yearly revenue for Choozle.Successfully delivered the integration with and migration to a new credit card billing solution for Choozle customers, ensuring no disruption to campaign spend while introducing a new account funding model and improved self-service payment management and receipting for customers.Researched, designed and managed the delivery of a new granular margin system for the Choozle platform that allowed the business to define the provider margin for customer campaigns by ad format, allowing greater flexibility when negotiating client agreements and allowing Choozle to remain competitive in the market.Led the strategy of a new empowered product team model, working with cross-functional partners in product design and engineering to develop and successfully execute on a strategic quarterly roadmap that achieved company and team OKR’s.Identified new product experiences and core platform experiences through customer interviews, feedback and sentiment analysis to deliver improved utility and usability features that resulted in a more efficient campaign optimization workflow and enabled resumption of customer onboarding.

• Manage a team of five Product Developers that interface with cross-functional delivery teams to develop new solutions and performance enhancements for FindLaw customers.• Drive small enhancement and capital development efforts for multiple product lines including staffed chat & call services, FindLaw’s practice management application for small law firms and advertising products on Findlaw.com.• Directly led the creation and release of ratings & reviews on Findlaw.com, a multi-year blue-chip project to add interactive content creation and management features to the most-visited legal website in the world.• Ensure the successful delivery of all project needs including internal & customer value articulation, marketing programs and education & awareness efforts. • Culture team co-lead, working with colleagues from different business units to identify areas of improvement and deliver workable, employee-supported solutions.• Regularly present status updates to FindLaw and Thomson Reuters leadership for both new product development and culture initiatives.• Experienced presenting to trade show audiences and to field staff at annual sales meetings.• Responsible for recruiting, hiring & training new team members as needed.

• Identify key opportunities for direct-to-consumer solutions for FindLaw, present ideas & business cases to secure funding and evangelize direct-to-consumer development for the Small Law Firm & Consumer segment at Thomson Reuters Legal.• Modernized FindLaw’s display ad selling and serving capabilities, bringing programmatic ad sales and audience segmenting capabilities to our publishing business.• Identified the opportunity & led the project to market .law domain names to FindLaw customers, resulting in $300K of non-plan revenue for the business.• Led the implementation of Akamai’s Content Delivery Network for 11,000+ customer websites, delivering critical performance enhancements without service disruption for FindLaw’s $125M core product offering.• Led the group of professionals who serve as FindLaw’s thought leaders and experts in terms of digital marketing/SEO strategy and implementation. • Perform market research, market sizing and competitive analysis to feed FindLaw’s long-term product development pipeline and strategic vision.• Transition product initiatives, upon completion, into FindLaw’s Product Management and Operations groups for launch & support.

• Product management responsibility for FindLaw’s customer analytics platform.• Led development of customer lead management system, a $1M project to overhaul and add interactive CRM features to FindLaw’s customer analytics platform.• Led project to migrate FindLaw’s $1M call tracking solution to a new provider, transitioning 15,000+ customer call tracking numbers and inbound analytics to with no interruption in service while adding additional functionality and fulfillment efficiencies.• Managed vendor relationships with Adobe, Akamai and others to integrate analytics and strategic services into FindLaw’s core product portfolio.• Worked collaboratively with Technology & Operations teams to ensure successful project delivery and post-delivery support and development.• Created and maintained changes to product development requirements and partnered with technology organization to ensure technical requirements addressed project deliverables.

• Developed and implemented revenue and usage-building web technology initiatives, capitalizing on the content and performance of the company’s $1B research portal.• Created, maintained and fostered positive working relationships with Top-250 law firm customers nationwide.• Managed a group of Legal Technology Specialists across a 34-state territory to ensure successful attainment of all Field Technology organization goals within project cycles and deadlines.• Managed software and web application installations at customer accounts, with a focus on assuming project management role for expanding the adoption of the Litigation Solutions product line.• Worked with sales staff to conduct on-site sales presentations and product demonstrations.

• Worked with account management group to implement effective business plans for each client on an account-by-account basis.• Partnered with sales force to present new technology solutions to both existing and potential customers.• Served as a technical liaison between our customers, account management, and sales force.• Worked with internal and external customers to identify software needs and requirements.• Presented findings and recommendations to law librarians, attorneys and technical audiences.