• Implemented performance tracking and reporting mechanisms, enabling clients to monitor campaign progress in real-time and make data-driven decisions.• Orchestrated brand positioning initiatives for Absa Bank, implementing targeted social media campaigns and content strategies that resulted in a 20% increase in brand awareness and positive sentiment.• Led content optimization for Nokia's social media platforms, utilizing data-driven insights to tailor content calendars, resulting in a 25% growth in engagement and user interactions.• Spearheaded influencer collaborations for Unileaver, identifying and partnering with key influencers in the athletic industry, resulting in a 30% increase in social media reach and brand visibility.• Conducted A/B testing on content visuals and copy for Cadbury's social media, leveraging data insights to refine creative elements, resulting in a 15% uplift in engagement and a 10% improvement in ad relevance.• Led collaborative workshops with cross-functional teams at Safaricom, aligning brand strategies with social media initiatives, resulting in a 20% improvement in brand consistency and user trust.• Integrated social media campaigns for Cadbury, combining storytelling elements with data-driven insights, leading to a 15% increase in campaign reach and user engagement.• Executed ROI-driven ad campaigns for Bolt, optimizing social media ad placements and targeting, resulting in a 20% increase in impressions and a 15% reduction in cost per engagement.

Merkel – Zurich, Switzerland | Salesforce Marketing Cloud Intern Sep 22, 2022 - Jan 23, 2023Implemented and configured Salesforce Marketing Cloud to meet specific business requirements.Maintained a repository of email templates and campaigns, ensuring brand consistency and message effectiveness.Enhanced campaign precision through seamless data flows and data management and integration solutions.Improved engagement and conversion rates through best practices in email marketing and automation.Created and managed audience segments and mailing lists, optimizing targeting and personalizing campaigns.Fostered a cohesive and efficient work environment by collaborating effectively with cross-functional teams. Contributed to the company's competitive advantage by staying up-to-date with marketing automation technologies