Sean Martin Email and Phone Number

In August 2019 Sean lead the Student Flights business through a full rebrand to Universal Traveller, transitioning the entire national retail network of 51 stores and all assets. Reporting directly to the COO, Sean was responsible for the P&L, strategy and all functions of Universal Traveller. In its first 6 months Universal Traveller exceeded revenue targets by developing a new youth travel brand and growing sales from new and existing customers. Critical to Sean’s role was creating a vision and story to guide staff, internal and external stakeholders through this transition. Due to the impacts of COVID-19 on the travel industry FCTG made the decision to close Universal Traveller in April 2020. • In May 2019 Sean and FCTG’s senior executives made the decision to rebrand the Student Flights business to Universal Traveller. The purpose being to attract a broader audience of all young people not just students to key retail locations.• Lead all facets of the business in executing the rebrand over just 3 months. This encompassed the operations, marketing, brand, property, design, e-commerce, product, HR and IT functions of the business. Sean also navigated the re-brand through company announcements required in a listed company along with being the voice of communication internally and externally. • Developed new brand with creative team across all assets from retail stores, merchandising, e-commerce and website. • Developed a new marketing strategy whereby consultants became Social Influencers to generate enquiry reducing marketing (search) spend by $500K. • In the 2019 FCTG CultureIQ Survey, Universal Traveller finished with the best score from internal employees of all divisions Globally for the 3rd year in a row. • Sean has been an active Board Member on the FCTG Superannuation Committee for the past 3 years.• Sean also sits on the travel industry’s A Force For Good – Male Advocacy Board, supporting diversity and inclusion in the travel industry.

Student Flights, as part of FCTG’s Leisure Retail business, was Australia’s largest Youth retailer (by turnover) with a network of over 85 stores, 440 staff and Total Sales in excess of $300 Million Annually. Specialising in leisure travel for 18-35 year olds, the retail network comprised of stores, call centres, off-shored teams and remote teams. Reporting directly to the COO, Sean was responsible for the entire P&L, strategy and all functions of the Student Flights business.• Achieved an all-time record profit result for the business in FY 16/17.• Awarded the Executive General Manager of Leisure’s Outstanding Achievement Award in 2017 from over 7,000 employees. • Successfully initiated $4.2 Million in cost reductions out of the business in FY 18/19 through reducing retail network by 35%, offshoring functions of the business, negotiating new lease terms on retail sites, identifying efficiencies in the marketing function and overall support staff reduction. This resulted in a productivity uplift of 12% per selling staff, an overall reduction in total sales by 5% (despite having 35% less retail stores) and a net profit impact of $2.8 Million.• Successfully negotiated numerous exclusive partnerships with airlines and tour companies to create a range of exclusive Student and Youth products.• Negotiated an Enterprise Bargaining Agreement (EBA) with 400 frontline selling staff and Unions for a 4 year period in 2018. • Created staff flexibility program including unlimited paid annual leave resulting in a reduction in staff turnover of 48% across the business and aspects of the program adapted across all of FCTG.• Manufactured exclusive product including U-Flexi airfare package, youth travel insurance product and exclusive music festival packages. This resulted in an additional $8.2 Million in Sales in 18/19 and $2.1 Million in revenue.• Inducted into Student Flights Hall of Fame in July 2019.• Developed 4 direct reports into Flight Centre General Manager roles.