Sean Mccarthy Email and Phone Number

I've recently joined The Heart Monitors, a new strategy, insights and activations consultancy focused on The Feelings Behind the Facts. In my new role as Client Partner, I’m working with marketing pioneers Jon Bond and Robin Lemberg to engage with brands and agencies in the interest of monitoring consumer sentiment and providing insights and direction that leverage the idea that facts don’t drive action, but feelings do. The Heart Monitors is a new type of strategy consultancy that exposes the feelings behind the facts that offer deep insights and drive behavior change. Made up of passionate leaders from the worlds of marketing, finance, non-profits, research and social science, we bring a proprietary research tech stack, custom communities, daring questions, quick and timely reads and with products and services such as the “F Factor” and the “Gen Z Heart Tracker”, we empower non-profits, brands and their partners with powerful audience insights around messages, campaigns, topical and polarizing issues in order to craft a story that resonates, drives behavior and influences change. I’m looking forward to reaching out to my friends and former colleagues to discuss how we might be able to work together. To learn more about us, visit theheartmonitors.com

Provide client service, marketing/advertising strategy, and business growth opportunities to a variety of agencies and brands including TBWA, IPNY, S50, Warschawski, and Infogenic Solutions.

• Led the Verizon B2B account, one of McCann’s (and the industry’s) most prominent, dynamic, challenging, and intense full-service agency engagements. • Spearheaded the integrated initiative to launch Verizon’s “5G Ultra” offering across a series of disparate audiences and channels.• Served as the B2B lead across all IPG agencies servicing Verizon, including Golin, EP+Co, Craft, other internal production resources, and Verizon’s internal creative agency.

Returned to TBWA\Chiat\Day to drive a major new business pitch forward in partnership with the TBWA\Chiat\Day leadership team.

Joined Omnicom in 2015 as Global Brand Leader at TBWA\Chiat\Day. Transferred within the Group in 2017 to lead the newly acquired MetLife account at eg+ Worldwide. Most recently focused on elevating the eg+ offering by expanding into new categories including Healthcare/Pharma, B2B, CPG, and Energy.

• Launched new global creative and production engagements for multiple clients including Centrum (Pfizer/GSK), Schneider Electric, and a growing portfolio of Healthcare brands.• Led the MetLife Global account, which was awarded to eg+ in 2017 and has quickly grown significantly in terms of scale, complexity, and global footprint. Transformed what was initially a production-only rebranding assignment into one encompassing strategy, campaign development, digital, and social content. Generated thousands of unique assets per year across all marketing channels.• Leveraged team talent across multiple offices including New York, Chicago, Jersey City, Long Beach, Tokyo, Beijing, Singapore, Abu Dhabi, Warsaw, and London. • Proactively pitched new business opportunities to elevate and grow the agency offering out of New York.

• Ran the GoDaddy global AOR assignment, one of TBWA’s most important new business wins of 2015 and the New York office’s largest account in 2016. • Quickly scaled up integrated agency teams in New York and international markets including Australia, Brazil, Canada, Hong Kong, India, Mexico, Singapore, Turkey, and the UK.• Re-launched the GoDaddy brand globally beginning in April, 2016. Re-launch encompassed a new “Go You” campaign platform and visual identity, global/local broadcast and digital video assets, a high-output global social program, and the development of GoBot, a purpose-built digital display engine.• Rolled out TBWA’s “Disruption Live” approach to social content and engagement in multiple Tier 1 markets. • Built a data/analytics platform to enable real-time creative performance optimization.• Launched a high efficiency production model that delivered 100+ video edits, 1800+ display assets, and 1000+ social assets to market globally.• Consumer research showed the new direction sharply shifting perceptions of the brand, and increasing traffic to find out more about GoDaddy’s support of small business globally.• Aggressively managed financials in order to exceed agency margin goals.

• Led the Diageo digital/social AOR assignments for Johnnie Walker, Don Julio, Baileys and thebar.com, as well as database, RM and web/mobile development projects encompassing Diageo’s entire portfolio of brands. Expanded the assignment dramatically from 2012 to 2014 through organic growth and new business wins.• Executed the U.S. digital re-launch of Unilever’s Dove Men+Care product line. • On-boarded and led the NetJets account. Initiatives included brand design, social, iOS App development, a global site redesign, and digital content production.• Led the Charles Schwab Trading Services assignment; launched a fully-integrated rebranding campaign in September 2013. Proactively pitched and launched the ‘Schwab Live’ digital event series.• Led the Volvo digital business, including site, online advertising, and social initiatives.

• Led several multi-channel initiatives for Microsoft, including the global launch of Office 365 and anti-piracy consumer campaigns for Windows 7 in China and Brazil.• Led the fully-integrated global launch of Brand USA, the first-ever public/private initiative to promote international tourist travel to the United States. Launch involved extensive coordination of the JWT global network, MediaCom, Digitaria, and localization agencies.• Ran the Mondelēz gum and candy business, including Stride, Trident, and Halls. • Launched the WPP/Microsoft OneTeam, designed to foster communication and business development among all WPP companies touching the Microsoft account.

• Spearheaded the transformation of General Mills into an innovative, ambitious, and sophisticated digital marketer.• Led a 40+ person core agency team; exceeded agency profitability goals.• Managed strategic, creative, CRM, and digital production AOR for 35+ Brands.• Provided digital media planning/buying, SEM, and analytics AOR for 65+ Brands.• Within one month of joining the agency, pitched and won the CRM, SEM, and Digital Media assignments; grew General Mills agency revenue by more than 250% from 2007–2010.• Developed and launched more than 120 individual digital campaigns in 2009 for iconic brands such as Cheerios, Pillsbury, Yoplait, Totino’s, Progresso, and Betty Crocker.• Optimized an ongoing CRM program leveraging a growing database of 15 million names.• Acted as Digital Navigator for all Publicis Groupe agencies servicing General Mills, including Saatchi & Saatchi, ZenithOptimedia, Bromley, Burrell, and Denuo.• Led the Bermuda Department of Tourism digital branding assignment.

• Joined the former President of Euro RSCG New York to launch a startup, non-traditional marketing agency.• Pitched, won, and launched a diverse array of non-traditional marketing programs for clients including Disney, Ford, General Mills, Pepsi, Procter & Gamble, and Sara Lee.

Started as an Account Supervisor on Intel at Euro RSCG's 'traditional' arm, and was ultimately promoted to be the leader of the New York office of Euro RSCG's Digital arm; Major clients included Intel, Volvo, Schwab, IBM, New Balance, Samsung, MCI, Stouffer's, Polaroid, Stryker, the Interactive Advertising Bureau, and the U.S. Ad Council (pro bono).